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A/B testing your Amazon listings: The Ultimate Guide

If you operate an Amazon business, you are aware that there is no one-size-fits-all answer. Even though your rival may be selling the same...

A/B testing your Amazon listings

If you operate an Amazon business, you are aware that there is no one-size-fits-all answer. Even though your rival may be selling the same products as you, their pricing plan, graphics, or A+ content may allow them to snag all of the revenues as well as your customers.


It takes a lot of analysis and research to create a compelling listing strategy that convinces customers to purchase your goods; it is never a one-time activity. Split testing is essential to determine which versions of your listing's various components work best.


Quick Guide

What do split testing and A/B testing mean?

Why conduct A/B tests on your Amazon listings?

How do you split-test your Amazon listing?

How to split test your Amazon Listing?

How can your listing metrics be tracked?

Tool to Manage Your Experiments

What components of your Amazon listings are amenable to A/B testing?

Final Reflections


What do split testing and A/B testing mean?

By experimenting with product information, photos, and pricing, split testing, also known as AB testing, is a terrific approach to optimize your listings on Amazon. Image, Title, Product Features and Description, and Price are the four key components of the listing that have the most impact on conversion rate.


If there's one rule that all marketers follow, it's "Test everything." Why create your listings based on instinct and oast performance when you have the tools to analyze and keep an eye on everything? You never know, a little modification like changing your listing title could completely alter the situation and get you 10x more organic visitors.


Who knows how? Running Amazon split tests, also known as A/B tests, is a process of conducting randomized, controlled tests between two or more variations of a listing for a predetermined amount of time while keeping track of certain metrics like impressions, clicks, conversion rate, and most crucially, sales.


Note: You cannot test multiple variations at once because you won't be able to tell which exact variation gave you the best results. 


Why conduct A/B tests on your Amazon listings?

One of the main reasons for A/B testing is to figure out which piece of your listing is a game-changer and has the ability to send thousands of customers to your product page.


Even though your conversion rate is good right now, there is always space for improvement. You cannot be certain that your listings will result in even more sales than they already are. It's possible that your listing SEO needs improvement and that the money you spend on ads is simply burning a hole in your pocket. Because of this, Amazon A/B Testing is crucial.


How do you split-test your Amazon listing?

The majority of Amazon merchants use a data-driven listing improvement technique. However, how is that possible?


·       Record the amount of views and conversion rates for one of your product pages.

·       Adjust your listing in some way, then wait a while before gathering new information.

·       Analyze the results in relation to the initial figures to see whether the new update has improved views and sales.

·       Repeat after me.

If, for example, your product title is leading people to skip over your listing and you are losing traffic, you would want to confirm the veracity of this information, right?  Let's utilize this circumstance as an example for a split test.


Split-testing the title of your Amazon product

You must experiment and contrast at least two versions to determine which one generates more sales when running an A/B Test on various Amazon product names.


Consider that you market women's t-shirts. Create two catchy names for your listing and compare them to see which one works best for you.

Version 1: Women's Cotton Half-Sleeve Oversized T-Shirt with Cow & Zebra Prints

Version 2 :Women's Oversized Printed T-Shirt

You must run Version 1 for two weeks and Version 2 for the following two weeks in order to determine which version is the best. After the four weeks are over, keep your eye on the data to determine which product title had the biggest impact on conversions and sales. The following is a list of the data that you need to be monitoring from your Seller Central account:

·       Amount of Orders

·       Query Volume

·       Clicks

The more successful of the two is evidently what your new title should be; whatever product title did the best and brought you the most traffic and conversions!


The same approach can be used with many elements, including pictures, the price, the product description, and others.


A/B tests are essential to running a profitable Amazon business because they help you learn what aspects of your product appeal most to customers who are looking for it.


Remember to adhere to Amazon's official Style Guide when conducting A/B testing to ensure compliance with all policies.

How can your listing metrics be tracked?

You must examine Amazon's business statistics in your Seller Central account to find any appreciable changes in your metrics.


Go to Reports > Business Reports in Seller Central.


In the following window, select "Detail Page Sales and Traffic By Child Item."

The numerous KPIs for each product you sell, including Sessions, Buy Box Percentage, Units Ordered, Unit Session Percentage (conversion rate), and Product Sales, are listed in this report. If you wish to view the data for a specific week or month, you can also manually choose the period range.


This report is excellent for periodically monitoring the performance of your product.


You should give each listing version an A/B test for at least two weeks. This will guarantee that you have sufficient information to select a specific variety. If your listing generates fewer sales, you should run the test for longer to collect additional data.

Keep track of the beginning and ending dates of each variant you are testing so you will know when to review your financial statements.


Before and after each A/B Test, be sure to check your sessions, conversion rates, and units ordered. Record these details on your spreadsheet to keep track of your progress.


Add up the results of your A/B test to see which version performed the best.


Tool to Manage Your Experiments

As was already announced, merchants who have signed up for Amazon Brand Registry are now able to use a new function called Manage Your Experiments. The application enables marketers to compare two versions of content side by side to determine which is the best.


Use this fantastic tool if you are a brand-registered vendor, I highly recommend it!


In contrast to manual A/B tests, both versions will be active simultaneously in the Manage your Experiments tool, and Amazon will automatically divide customers who view your listing into two groups.


Version A will be shown to one group during the test, and Version B to the other.

If you have signed up for Brand Registry, click Manage your Experiments under the Brands page.


Simply alter the A+ Content, title, pricing, and photos of your listings to test out alternative iterations.


To begin, click "Create a New Experiment" and select the components you want to change, such as the A+ Content, Title, or Main Image.


Select your listing, enter the product details you wish to test, and then add the test length after selecting the experiment type. You can choose a duration between 4 and 10 weeks, which enables Amazon to gather the most information possible.


What components of your Amazon listings are amenable to A/B testing?

By changing and doing split tests on the language, images, and pricing on your product pages, you can improve them.


One of the most crucial components that may make or break your selling strategies on Amazon is your product photos.

Shopping decisions must be based on product images because customers cannot physically touch or view the item. Poor photographs frequently lead to fewer clicks and even fewer conversions; yet, poor images aren't the only component of a listing that influences conversions.

Split-testing other elements of your listing, such as the title, price, features, and description, can help you fully optimize it after you have determined the optimal version of your photographs.




Within the Amazon SERPs, the title is the first thing customers will see after the primary image. Because of this, you must be extremely creative with your titles and clearly communicate to customers what your product is and its key features, such as texture and functionality.





One of the most important elements affecting customers' buying decisions is the pricing of your Amazon goods. If your product is overpriced, customers can choose the less expensive alternative. Customers will assume that your product is cheap or of inferior quality if it is priced too low, which could result in lost sales.


Pricing your Amazon product correctly is not as tough as it may seem. Try out different price points with the same format. Run one price for two weeks, then a another price for an additional two. Assess which price point results in the highest conversion rate or number of sales, and keep that price for your listing.


Keep in mind that psychology plays a significant role in this as well. Your customers' price processing is influenced by a number of subtle variables. Which price—$43.00, $42.97, or $42.99—would you settle for?


Avoid making snap judgments. It's not just about the economy, keep in mind. According to studies, a customer's decision to buy might be influenced even by the syllabic length of the numerals in your price. A number appears greater the more time it takes to mention it.


Bulleted lists

You have the advantage of being able to discuss the characteristics and advantages of your product in the most alluring way thanks to your bullet points. As a result, your bullet point writing should contain a fair balance of knowledge and originality. You must design it so that your clients understand exactly what they are purchasing, but you must also use creativity to persuade them to buy your product rather than one from a rival.


Test out various lengths for each bullet point as well as the product's characteristics in the order you want customers to see them. A customer might not want to read all of your bullet points if they are very wordy. In order to test if it has a beneficial effect on your sales rate, create a brief and concise set of bullet points.



The description is a section of your ad that customers may not see unless they scroll down, yet it still affects sales. However, the description will appear first if they are using the mobile app.


Use the 2,000 characters Amazon gives you in your product description wisely. It's a good idea to provide all of the same features and advantages in your bullet points, but in more depth. Make sure to include pertinent keywords in your description that correspond to the search intent of your target audience. to find keywords for your listing content that have a high conversion rate. With the help of this simple tool, you can view and examine the keywords used by your rivals, find the ASINs that are performing the best, and find the keywords that really matter.


If you have a Brand Registry account, you can create A+ Content to take the place of the previous text description. A+ Content is very advantageous for your listings because it can be customized and has the ability to encourage customers to make purchases. A+ Content might not always provide you with the outcomes you want, though. Consequently, you can quickly determine which version of your listing performs the best with a simple A/B test!


Final Reflections

A small adjustment to your Amazon listing might boost your revenue by hundreds of dollars. You need to test different aspects of your listing to make sure it is fully optimized and perked up well if you want to acquire a competitive advantage in the market and expand your Amazon business. If not, you can be passing on excellent chances.


We hoped that this article would help you understand A/B testing Amazon listings and how it might enhance your performance in general.

Do you have any more concerns or points to make regarding A/B testing? Comment below and let us know!


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