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Understanding Amazon Advertising Impressions

Increasing Amazon impressions is important for your customers' buying process. poor impressions and clicks cause a frustrated cycle ...

Amazon Advertising Impressions

Increasing Amazon impressions is important for your customers' buying process.

poor impressions and clicks cause a frustrated cycle of poor sales volume. Additionally, a poorly performed campaign yields a poor return on investment and costs money. Although Amazon Ads may seem simple, it isn't.


There are times when your main priority is spreading word about the product, like when an Amazon product launches. Gaining impressions during these periods is essential for making your products visible to the customer.

Let's examine how important impressions are to a customer's buying process and how to get more impressions on Amazon.


Table of Content

What are Amazon advertising impressions?

The importance of impressions for your Amazon business

There are four techniques to boost your Amazon impressions.

How to fix common problems with Amazon impressions for advertising

Use the Amazon Search Term Report to your advantage.



What are Amazon advertising impressions?

Impressions are the number of times your adverts are displayed on Amazon, whether they are on the search results page or the product listing page. On your AMS dashboard, you can view the total impressions of your Sponsored Product, Sponsored Display, and Sponsored Brand ads.


Sponsored Product

Amazon's algorithm displays your advertising and delivers impressions based on the bid price, budget, targets, and relevance.


Amazon Advertising Impressions

The importance of impressions for your Amazon business

Every brand owner wants to get their goods in front of the right people. They want to show off the products to as many consumers as they can, especially when new products are launched. In these situations, you want to increase impressions and let the adverts reach as many potential customers as you can.


Because they provide information about how far your advertisements are reaching consumers, impressions are often regarded as a crucial advertising indicator. Impressions target the top of your marketing funnel, thus you should track this measure to make your efforts more effective.


It's not always beneficial to have more impressions; after all, the vendor cares more about sales and profits. Therefore, it's crucial to establish and strive toward campaign goals.


There are four techniques to boost your Amazon impressions.

Growing sales requires increasing impressions by selecting the ideal clients to target. Here are three strategies for getting plenty of Amazon impressions.


Have a minimum of one automated campaign

Create at least one automatic campaign to increase the list of effective keywords and generate targeted impressions. You can discover prospective keywords that are pertinent to your products using auto campaigns.


Another name for this is keyword harvesting. Use these keywords as your manual marketing targets. Check your manual campaigns' customer search queries from time to time and filter the ones with the most orders. To further improve the relevance and impressions of your advertising, target these search terms in them.

You may expand your campaign's reach to the right demographic who are more likely to buy your products by combining automatic and manual advertising.


The secret lies in choosing the right keywords.

Understand how your clients look for your stuff online. For instance, even though your product is referred to as "trousers," shoppers may look for items like "training pants" or "jogger pants."


Before you target training or jogger pants in the ads, you should include them in the product listing title, description, bullet points, or backend keywords. This aids in producing pertinent impressions for the appropriate audience.


Add more keywords and change the match type

The prior idea is expanded upon in this sentence. Say you initially used 15 keywords in one of your manual ads. You may extend the keyword reach of your campaigns and maximize the number of relevant impressions by activating keyword harvesting for automatic campaigns and adding the keywords to manual campaigns.


Make sure to target these keywords using wide, phrase, and precise match types wherever appropriate. If the keywords aren't entirely relevant to your products, you don't have to focus on broad match types.

The best method for allocating the budget

You must keep an eye on your campaign budget to make sure you are not losing out on possible impressions. Make sure the campaign's daily budget is properly assigned to avoid running out. Keep track of your spending to see how much of the money they are using up.


If your campaigns run out of money during the day, you lose traffic. Due to financial limitations, this hurts the campaign's history and prevents you from receiving impressions from potential customers. Thus, allot a suitable budget to initiatives that aim to increase traffic and conversions. 

Amazon Advertising Impressions

How to fix common problems with Amazon impressions for advertising

Dealing with their campaign impressions can provide Amazon advertising with two frequent issues.


1. Impression volume is not rising

What's going on with my campaigns' lack of impressions? It happens frequently to Amazon advertising. In the beginning, your ads or keywords might not provide enough impressions.


The campaign may have an underlying issue that requires your attention if it continues to generate fewer impressions even after 15 or 30 days.


These three actions will help you solve this issue.


Inadequate data

Have you noticed that your ads or keywords have not produced any impressions? Your bids not being competitive enough to initially garner impressions is one likely explanation. As a result, the adverts are not or hardly reaching any Amazon customers.


Solution: Place a competitive bid to ensure that your advertising are visible to Amazon customers and appear anywhere applicable on the search page or listing page.

Impressions for long-tail keywords and synonyms

For your advertising to show up and produce impressions, the keywords in your ad campaigns need to be pertinent to your product listing page. Both synonyms and long-tail keywords support this.


Amazon is a marketplace that will undoubtedly provide its customers with the best buying experience. It aims to make sure the products the customer sees are pertinent. As a result, customers would not see your adverts unless Amazon algorithms recognize that they are pertinent to them. Your advertising' keyword content falls under this.


Let's say, for example, that you sell shoes on Amazon and that your item is technically a pair of sneakers. Although you have included the keyword "sneakers" in your advertisements, it is not producing many impressions.


The title, bullet points, description, backend keywords, etc. of your listing page do not, however, reference "sneakers." If Amazon cannot determine that shoes are relevant to your product, you may see little to no impressions for this keyword in your campaign.


The best customer search terms, keywords, and synonyms should be used in your listing page or backend keywords to increase relevancy. Use related keywords in your advertisements after that. This facilitates the adverts' visibility on Amazon.


Overuse of keywords

We cannot overstate the value of a sound campaign framework. You risk receiving zero to few impressions if you add too many keyword goals in one campaign.

Additionally, you want to look for keyword overlap. For instance, if you have the keyword "shoes" in your campaign, another keyword like "blue shoes" might not get as many impressions as it would with a phrase or broad match type for the prior "shoes" keyword.


Solution: It's crucial to organize your campaigns correctly and use the right keywords.


2. Lots of views but few clicks

Campaigns that produce high impressions but few clicks, leading to a low CTR (click-through rate), are another distinct issue that Amazon advertisers confront with impressions.


CTR = Clicks/Impressions


You can notice that both your campaigns and keywords have a specified CTR in the Amazon advertising interface. A high CTR frequently translates into increased traffic to your product listing page on Amazon, which, depending on the product, can lead to larger sales. 

Identify the proper keywords.

You must choose the appropriate keywords and search phrases that your customer is likely to utilize. Your chances of making a sale increase as a result. Lower clickthrough rates on your adverts may indicate that consumers do not find them to be relevant. Therefore, you should review your keyword strategy and test some new ones to see if they might boost your sales.

Adapt your ad copy

The success of your ad may be evaluated using a number of criteria when you create it on Amazon, including bid, budget, and keywords. Gaining the PPC auction does not always result in a sale. It's time to evaluate the efficiency of your ad wording when your advertisements are generating impressions but no clicks. Look for ways to improve the ad copy for conversions.

Consider a consumer who is wanting to purchase a bed sheet but is unsure exactly what kind of item they desire. The image, title, user reviews, and price are the first things people look at.


Amazon Advertising Impressions

As the owner of a brand, you must make sure that these aspects are competitively well-optimized. Make sure your listings are tailored to the needs of the audience. 


Additionally, check to see whether the competitor is providing clients with any discounts or coupons.


You're still confused about how to maximize your ad impressions, right? For your advertising to be successful, you must learn how to use Amazon ads and conduct thorough research, testing, and implementation of your chosen strategies.


Use the Amazon Search Term Report to your advantage.

A key component of any flourishing firm is the analysis of data for useful insights. You need to get into the specifics of the data if you want to stand out in a market like Amazon. Want to strategically boost your Amazon impressions? You might use the Amazon search phrase report for that.


According to other advertisers who received impressions for comparable search phrases, this report compares the impression share for each search term. You are provided with the overall proportion of impressions your search term received compared to its rivals throughout the time frame you chose.


In the Amazon search term report, you should pay attention to two crucial variables.


·       Impression share for a particular search query: This is the proportion of impressions you received for that search term. For example, if your search phrase had a 20% share for a given timeframe, it implies the ad for that term showed up 20% of the time.


·       Impression rank for a search term: This statistic can be challenging. In terms of search term impressions, if your search term rank is 2, you are in the second position. The rank you see is calculated by adding up all of your advertisements' impressions if you use the same search phrases in numerous ad campaigns.


You may learn where your impressions are increasing and where there are opportunities to gain more impression share by looking at the Amazon search phrase report.


Analyzing Amazon impressions

If you are an expert in advertising, you are already familiar with impression analysis. To gauge growth, you should examine your campaign impressions week over week (WoW) or month over month (MoM) if you are just starting out. In this manner, you may determine whether the PPC actions you are taking for the campaigns are successful or not.

Month-over-month Growth in impressions (MoM) = This month opinions from last month 100 impressions


To increase the growth of your ad impressions, use the above troubleshooting techniques described in the article. Most importantly, make sure you monitor ACoS or ROAS when considering these insights because it is illogical for your impressions to increase without corresponding increases in revenue.


Only a small portion of your Amazon sales growth comes from advertising. You must consider how both organic and inorganic traffic and sales affect your company. Compare the growth of your advertising impressions to the overall sales situation. To determine whether the increase in traffic and impressions from your ads is benefiting your company more than before, look at the traffic and sales figures in the Amazon seller central.


Read More:

Amazon Advertising Updates – August 2020 Boosting Your Amazon PPC Campaigns

What Will Amazon Advertising Prices Be in 2023?

Unlocking Savings: The Power of Promotional Rebates on Amazon






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