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Exploring the Evolving Landscape: Amazon SEO vs. Google SEO in 2023

  The biggest e-commerce site is Amazon, while Google is the biggest search engine on the planet. On Amazon and Google, millions of individu...


Amazon SEO vs. Google SEO

The biggest e-commerce site is Amazon, while Google is the biggest search engine on the planet. On Amazon and Google, millions of individuals conduct searches. To grow your business, you must be an expert salesman and entrepreneur on both search engines. It's crucial to concentrate on what gets your products ranked well as you develop your SEO strategy.


Which is more effective at increasing clicks, conversions, and audience targeting? Let's examine everything in this article.


For the typical web user, Amazon and Google are two distinct organizations that provide two distinct results. Do you know that Amazon is currently the most popular search engine for product searches, surpassing Google?


Yes, that is accurate (Source). When looking for products, buyers appear to prefer using Amazon as their search engine of choice.


See how they function first.


Quick Guide

1.How does Amazon function?

2.How does Google function?

3.Amazon and Google are comparable.

 Relevance: The more traffic/sales, the higher the ranking.

 Optimization: that is systematic and ongoing

 There are two types of results: organic and paid

4.Major contrasts between Amazon and Google


  Links to outside resources

  Comparison of Amazon SEO and Google SEO with insights

5.Comparison of Google SEO and Amazon SEO


1.How does Amazon function?

Amazon is a well-known internet store. In fact, even if they've located the merchandise elsewhere, 90% of shoppers still search Amazon. Despite the fact that Amazon is only for e-commerce, a sizable portion of the populace uses it for product searches. As a result, it's crucial for merchants to offer their goods in a way that will result in more conversions.


The ranking on the Amazon search engine stands alone. It is only affected by how customers see the products and the revenue earned on Amazon. It is independent of the effectiveness of your website. Most of the elements affecting Amazon SEO are centered on the client, including:

Relevant keywords used by customers




You must adhere to Amazon's rules if you wish to position yourself for Amazon SEO. Finally, your offering needs to generate some respectable conversions and reviews.

2.How does Google function?

Most people associate Google with SEO. It is, after all, the world's biggest search engine. Google ranks search results using keywords, just like Amazon does. But unlike Amazon, Google's search algorithm is influenced by different elements.

The following variables affect Google's SEO algorithm:

  Links pointing back to your sites or blogs

  Click through rate to your websites

  Paging rate

  Dominant domain


You must also manage the technological aspects of your website, such as crawling issues, and take prompt corrective action.

3.Amazon and Google are Comparable.

To the majority of people, Amazon and Google can appear comparable on the surface. Here are some characteristics they all share.


Relevance: The more traffic/sales, the higher the ranking.

Google places more of an emphasis on traffic than does Amazon on sales. However, achieving a high ranking for pertinent keywords is the main goal in both situations.


Optimization: that is systematic and ongoing

Regular optimization can raise your ranking on Amazon and Google. To rank highly on these platforms, you must adhere to a set of best practices.


On-page SEO is crucial for ranking well on Google and includes optimizing the page title, headings (H1, H2, H3, etc.), meta description, URL, images, and image alt text.


As was already said, continually optimizing the listing or web pages might affect the ranking. However, the optimization must be long-term oriented, and adjustments must be made in accordance with user/customer preferences.


There are two types of results: organic and paid

Google and Amazon both discriminate between sponsored and unsponsored search results. To present the outcomes, they employ an auction process. Google and Amazon both rely heavily on advertising for revenue. While Amazon advertising is still in its infancy, advertising is the largest source of income for Google.


Google advertisements have more sophisticated ad targeting than Amazon ads. Google advertising are highly thorough, and targeting ads can be simply pursued. Learn more about when to utilize optimal targeting by visiting this page. Amazon is extending its funnel ads for merchants and sellers, on the other hand, with sponsored display ads. A lot of catching up needs to be done.


Major contrasts between Amazon and Google


Keywords are one of the biggest distinctions between Amazon and Google. You must adhere to a list of best practices in order for your blog or landing page to rank on Google.

Pay attention to the long-tail keywords that generate reliable traffic.

Keep your keyword density high by repeating it frequently on your page (ideally in the title and sub-headings).

Optimize the page's photos in accordance with the keywords.


In the meta description, utilize the keywords.


However, the way that keywords function on Amazon is different. Long questions won't be used by users to find products. The primary keywords and long-tail keywords are entirely product-focused; they discuss the advantages and characteristics of the product and address both the top and bottom of the sales funnel.


As long as the keywords are pertinent to the product, a single usage is sufficient.

Amazon SEO vs. Google SEO in 2023


The words "portable teapot," "cordless teapot," "fast boiling," "speed boiling," etc. are all easily found in the title. These keywords are fairly similar to what customers search for on Amazon when looking for a comparable product. The importance of keyword research on Amazon is due to this. There is no exact science in this. You can select a keyword research instrument that provides accurate results that are pertinent to Amazon SEO.

Links to outside resources

One of the key elements of Google SEO is having external links. Your page's authority increases as you have more high-quality links pointing to it. Simply said, high-quality links define your website's domain authority. As a result, it aids in achieving top SERP rankings.


On the other hand, backlinking is not a part of Amazon's search engine. In this instance, the product ranking is heavily influenced by the sales volume of the product.


Although you cannot use links in your listings to increase the performance of your goods on Amazon, you can utilize them in another way.


How then can you use a combination of Amazon SEO and Google SEO to your advantage?


The most recent change to Amazon's SEO system allows you to employ outside visitors to affect your product rankings. Utilizing Google SEO is one such strategy. To do this, you must start a blog and include in your posts direct links to your product listings. Write articles that are both educational and interesting to pique readers' interest. Sales will rise as a result, helping the product rank.


But there's a catch. Direct traffic to the product listing might not always be the best option. Your Amazon ranking may suffer if the ratio of views to sales is lower. Not to worry! The introduction of a landing page can manage this. For the products you wish to showcase, you can design a specific landing page if you are a brand registered seller.


Comparison of Amazon SEO and Google SEO with insights.


As already indicated, Amazon SEO places a different emphasis on variables than Google SEO. While Google SEO concentrates on CTR, Amazon focuses on both conversions and CTR.

It's easy to understand why. Google may not always be able to determine what a person is seeking to find or find after arriving at a website. Google therefore uses CTR to determine the relevancy of an advertisement or organic result.


However, whether a client purchased the product or not, Amazon's objective is obvious and straightforward. Therefore, the main factors determining a product's rank are customer satisfaction, CTR, and conversions.



Over time, Google's search engine has changed. The entire digital marketing sector has been significantly impacted by it. Google provides a variety of tools to help you analyze your website or blog and take appropriate action. Unfortunately, Amazon doesn't give sellers a lot of information on traffic or insights. It's challenging to be successful on Amazon without optimization tools.


You will receive precise results from our product intelligence and keyword tools, along with important ranking indicators like CTR, sales, pricing, and so on.


But it's obvious that Amazon optimization is still in its infancy. To summarize, learning SEO on Amazon is not too difficult for a new seller.

Comparison of Google SEO and Amazon SEO

As you might have guessed, both Google SEO and Amazon SEO are very successful. Nevertheless, it depends on how you utilize them and what you want to accomplish. Combining efforts is a good strategy to get the greatest results. By doing so, you can give your listings the most traction possible, assure visibility, and increase traffic to your product pages, all of which will help you increase sales and conversions.


Read More:

Understanding Search Engine Optimization for Online Income

 How to Monetize Your YouTube Channel: A Step-by-Step Guide for Creators




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