Amazon is improving the platform's visibility for brands. With the advent of A+ content, marketers could now use sophisticated visual ...
Amazon is
improving the platform's visibility for brands. With the advent of A+ content,
marketers could now use sophisticated visual media creatives to highlight their
products and beliefs. With Amazon Posts, the ecommerce behemoth is now taking
things a step further.
This holiday
season, Amazon's most recent effort to improve brand message is probably going
to be quite important. What is Amazon's most recent advertising venture, and
how can you maximize your sales on the site with Amazon Posts?
Table of
Content
What are
Posts on Amazon?
What is a
post on Amazon?
How to
Register for Amazon Posts?
Amazon Posts
brings social media and online purchasing together.
Using Amazon
Posts
Final
Thoughts
What are
Posts on Amazon?
The retail
behemoth's most recent attempt to combine social media with online shopping is
called Amazon Posts. The service seeks to provide companies with a fresh way to
promote their goods and brand narrative. For instance, brands might use
pictures with a brief description.
What is a
post on Amazon?
According to
Amazon, the service is as follows:
"Amazon
has launched a new image-based browsing experience called Posts. To find
products and see what's new from brands, shoppers can browse product categories
or brand-specific feeds. Each post in a feed can be purchased because they are
linked to detail pages.
Put
succinctly, it's similar to Instagram. For your products, you can write
material and post it on the platform. Your brand's feed will display all of
your posts. Customers may see your Amazon Posts on product detail pages, in
category-based feeds, and in "related product" feeds in addition to
on your feed. Your posts and stories may or may not appear depending on
Amazon's algorithm (apart from the brand feed where it is published.)
Amazon
sellers share product listings
(Photo
courtesy of Amazon.com)
Like any
other social media platform, Amazon Posts allows marketers to freely share
motivational tales, inform customers about their offerings, and much more.
Amazon's new social media and e-commerce hybrid offers a lot of potential for
online sellers.
To be
competitive on Amazon, you need more than just Amazon Posts. However, it's a
terrific technique to increase awareness and sales when used in conjunction
with pay-per-click (PPC) advertising.
How to
Register for Amazon Posts
You must be
an American vendor or merchant with a brand registered in the Amazon Brand
Registry in order to register for Amazon Posts. Additionally, you need to
establish an Amazon store page for your brand.
To begin
blogging, simply follow these steps if you match the criteria:
· Go to posts.amazon.com
· Sign-in using your Amazon advertising
credentials (or create one)
· Create your profile and verify your
brand name
· Upload your brand logo
You can
begin publishing articles as soon as you create your Amazon Posts account. To
get started, simply submit the appropriate picture, write a caption, and tag
similar items. The categories will be automatically tagged by Amazon and shown
in the appropriate places.
At the
moment, only the mobile site and the Amazon mobile shopping app offer access to
Amazon Posts.
Please take
note that as Amazon Posts is still in development, some features and costs may
change in the future.
Amazon
Posts brings social media and online purchasing together.
Every brand
should include Amazon Posts in their marketing and advertising strategy because
the service is free. Customers will see Amazon Posts at various stages of the
buying process because of the way they are designed.
Let's
examine the four areas that contain stuff from Amazon Posts.
social
media posts from Amazon
(Source
of image: amazon.com)
Amazon Posts
are currently available in four places:
· Product details page
· Related product feed
· Category feed
· Brand feed
They show up
as a carousel that buyers may swipe through on product detail pages. Customers
are led to a feed containing relevant posts whenever they tap on a post.
Customers are taken to the product listing when they tap "Show
product." Customers can access the category-related feed by tapping on the
tags attached to each Amazon post, which are likewise tagged with the
appropriate categories.
Since Amazon
Posts can also show up in carousels on similar, rival product pages, this might
develop into a very effective advertising strategy. There's always a potential
that you could steal clients from your rivals if you produce interesting
content!
Keep in mind
that, in contrast to conventional social networking, Amazon users are there to
make purchases. Compared to social media, Amazon Posts ensures better clicks
and conversions, even though it might not receive as many impressions.
Regretfully,
your Amazon Posts cannot be targeted similarly to an Amazon ad. For now,
Amazon's algorithm determines where your posts appear.
Using
Amazon Posts
Although
there aren't any best practices for Amazon Posts yet, it's probably safe to
handle it similarly to your Instagram handle. The fundamentals stay the same:
provide interesting information that grabs readers' attention.
For this
reason, we advise utilizing lifestyle images to entice users to browse through
your brand's feed. Furthermore, you are able to post as much as you like.
Posting frequently is therefore a good idea, just like on social media.
Consistent consumer brand engagement will result from this.
Note: Posts
can be scheduled to go live at a later time. This enables you to plan out your
material ahead of time and guarantee that your feed is updated frequently.
Starting
with Amazon Posts is rather simple if your firm already has an Instagram
handle. The content structure on both sites is fairly similar, making content
repurposing simple. View the following image from Amazon Post:
Great
postings on Amazon
Let's
dissect this post.
1.The brand
name and logo are in the upper-left. A 1x1 image with a minimum dimension of
640x640 pixels is required for the brand logo. The only allowed file types are
png and jpg. Customers can use the "Follow" option to see the most
recent material from your brand to the right of the name and logo.
2.The custom
image is in the center. It tells the brand's narrative or showcases the goods.
The display options for the custom picture are 1×1, 16×9, or 4×3. The
resolution needs to be 640 x 640 pixels or above, just like the brand logo.
Supported file types are png and jpg.
3.The 'Show
products' option is located at the bottom-right of the customized image.
4.The
caption text appears beneath the custom image. This is the appropriate place to
convey a call to action. The caption must to be in the respective markets'
major language at all times. Information should always be accurately and
clearly conveyed. See the following page for a detailed breakdown of everything
you can and cannot write.
5.The
categories that the product is tagged under are located at the very bottom.
Customers can access a vertical feed of posts relating to a particular topic by
tapping on the category tag.
One key
distinction between social networking and image-based content on Amazon Posts
will be apparent to you. Users are unable to interact with content on Amazon
Posts, unlike on social networking. Users have the option to follow the brand,
view the product page, or switch to a different feed. This is another move in
the direction of Amazon's main objective, which is to offer a seamless buying
experience.
For this
reason, you ought to think of Amazon Posts as a kind of advertising. Key
performance indicator data for Amazon posts is also provided, just as for any
other Amazon advertising campaign. For every post, this comprises impressions,
clicks, and click-through rates (CTR). The data is available through the Amazon
Posts interface. This information can be used to boost conversion rates and
attract a wider audience by optimizing your Amazon posts or altering your
approach.
Final
Thoughts
Amazon
appears to be making a very promising attempt to integrate social media with
online business. Brands should absolutely take advantage of Amazon Posts as it
will play a crucial part in online buying.
There's no
reason not to use the service since it offers free exposure and advertising for
your items and business. Although it might not remain free indefinitely, brands
stand to gain nothing in the interim. Remember that posts show up on related
product pages, so you can steal some business from your rivals while keeping
your listings safe. So, why do you hesitate? It's time for you to go live!
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