Page Nav






The Complete Guide to Amazon posts for Increased Profits and Visibility

Amazon is improving the platform's visibility for brands. With the advent of A+ content, marketers could now use sophisticated visual ...

Amazon posts

Amazon is improving the platform's visibility for brands. With the advent of A+ content, marketers could now use sophisticated visual media creatives to highlight their products and beliefs. With Amazon Posts, the ecommerce behemoth is now taking things a step further.


This holiday season, Amazon's most recent effort to improve brand message is probably going to be quite important. What is Amazon's most recent advertising venture, and how can you maximize your sales on the site with Amazon Posts?


Table of Content

What are Posts on Amazon?

What is a post on Amazon?

How to Register for Amazon Posts?

Amazon Posts brings social media and online purchasing together.

Using Amazon Posts 

Final Thoughts


What are Posts on Amazon?

The retail behemoth's most recent attempt to combine social media with online shopping is called Amazon Posts. The service seeks to provide companies with a fresh way to promote their goods and brand narrative. For instance, brands might use pictures with a brief description.


What is a post on Amazon?

According to Amazon, the service is as follows:


"Amazon has launched a new image-based browsing experience called Posts. To find products and see what's new from brands, shoppers can browse product categories or brand-specific feeds. Each post in a feed can be purchased because they are linked to detail pages.


Put succinctly, it's similar to Instagram. For your products, you can write material and post it on the platform. Your brand's feed will display all of your posts. Customers may see your Amazon Posts on product detail pages, in category-based feeds, and in "related product" feeds in addition to on your feed. Your posts and stories may or may not appear depending on Amazon's algorithm (apart from the brand feed where it is published.)


Amazon sellers share product listings

(Photo courtesy of


Like any other social media platform, Amazon Posts allows marketers to freely share motivational tales, inform customers about their offerings, and much more. Amazon's new social media and e-commerce hybrid offers a lot of potential for online sellers.


To be competitive on Amazon, you need more than just Amazon Posts. However, it's a terrific technique to increase awareness and sales when used in conjunction with pay-per-click (PPC) advertising. 


How to Register for Amazon Posts

You must be an American vendor or merchant with a brand registered in the Amazon Brand Registry in order to register for Amazon Posts. Additionally, you need to establish an Amazon store page for your brand.



To begin blogging, simply follow these steps if you match the criteria:


·       Go to

·       Sign-in using your Amazon advertising credentials (or create one)

·       Create your profile and verify your brand name

·       Upload your brand logo


You can begin publishing articles as soon as you create your Amazon Posts account. To get started, simply submit the appropriate picture, write a caption, and tag similar items. The categories will be automatically tagged by Amazon and shown in the appropriate places.


At the moment, only the mobile site and the Amazon mobile shopping app offer access to Amazon Posts.


Please take note that as Amazon Posts is still in development, some features and costs may change in the future. 


Amazon Posts brings social media and online purchasing together.

Every brand should include Amazon Posts in their marketing and advertising strategy because the service is free. Customers will see Amazon Posts at various stages of the buying process because of the way they are designed.


Let's examine the four areas that contain stuff from Amazon Posts.


social media posts from Amazon


(Source of image:



Amazon Posts are currently available in four places:


·       Product details page

·       Related product feed

·       Category feed

·       Brand feed


They show up as a carousel that buyers may swipe through on product detail pages. Customers are led to a feed containing relevant posts whenever they tap on a post. Customers are taken to the product listing when they tap "Show product." Customers can access the category-related feed by tapping on the tags attached to each Amazon post, which are likewise tagged with the appropriate categories.


Since Amazon Posts can also show up in carousels on similar, rival product pages, this might develop into a very effective advertising strategy. There's always a potential that you could steal clients from your rivals if you produce interesting content!


Keep in mind that, in contrast to conventional social networking, Amazon users are there to make purchases. Compared to social media, Amazon Posts ensures better clicks and conversions, even though it might not receive as many impressions.


Regretfully, your Amazon Posts cannot be targeted similarly to an Amazon ad. For now, Amazon's algorithm determines where your posts appear.   


Using Amazon Posts 

Although there aren't any best practices for Amazon Posts yet, it's probably safe to handle it similarly to your Instagram handle. The fundamentals stay the same: provide interesting information that grabs readers' attention.


For this reason, we advise utilizing lifestyle images to entice users to browse through your brand's feed. Furthermore, you are able to post as much as you like. Posting frequently is therefore a good idea, just like on social media. Consistent consumer brand engagement will result from this.  


Note: Posts can be scheduled to go live at a later time. This enables you to plan out your material ahead of time and guarantee that your feed is updated frequently.


Starting with Amazon Posts is rather simple if your firm already has an Instagram handle. The content structure on both sites is fairly similar, making content repurposing simple. View the following image from Amazon Post:


Great postings on Amazon

Let's dissect this post.


1.The brand name and logo are in the upper-left. A 1x1 image with a minimum dimension of 640x640 pixels is required for the brand logo. The only allowed file types are png and jpg. Customers can use the "Follow" option to see the most recent material from your brand to the right of the name and logo.


2.The custom image is in the center. It tells the brand's narrative or showcases the goods. The display options for the custom picture are 1×1, 16×9, or 4×3. The resolution needs to be 640 x 640 pixels or above, just like the brand logo. Supported file types are png and jpg. 

3.The 'Show products' option is located at the bottom-right of the customized image.

4.The caption text appears beneath the custom image. This is the appropriate place to convey a call to action. The caption must to be in the respective markets' major language at all times. Information should always be accurately and clearly conveyed. See the following page for a detailed breakdown of everything you can and cannot write. 


5.The categories that the product is tagged under are located at the very bottom. Customers can access a vertical feed of posts relating to a particular topic by tapping on the category tag.

One key distinction between social networking and image-based content on Amazon Posts will be apparent to you. Users are unable to interact with content on Amazon Posts, unlike on social networking. Users have the option to follow the brand, view the product page, or switch to a different feed. This is another move in the direction of Amazon's main objective, which is to offer a seamless buying experience.


For this reason, you ought to think of Amazon Posts as a kind of advertising. Key performance indicator data for Amazon posts is also provided, just as for any other Amazon advertising campaign. For every post, this comprises impressions, clicks, and click-through rates (CTR). The data is available through the Amazon Posts interface. This information can be used to boost conversion rates and attract a wider audience by optimizing your Amazon posts or altering your approach.


Final Thoughts

Amazon appears to be making a very promising attempt to integrate social media with online business. Brands should absolutely take advantage of Amazon Posts as it will play a crucial part in online buying. 


There's no reason not to use the service since it offers free exposure and advertising for your items and business. Although it might not remain free indefinitely, brands stand to gain nothing in the interim. Remember that posts show up on related product pages, so you can steal some business from your rivals while keeping your listings safe. So, why do you hesitate? It's time for you to go live!

Read More:

Amazon ASIN –What does that entail for your company?

How To Increase your E-commerce Conversion Rate

Discover the Best Techniques for Locating Reliable Amazon FBA Suppliers in 2023

No comments