Amazon has more than 12 million products in its library, and it continues to expand. For these products, thousands of new ASINs are genera...
Amazon has
more than 12 million products in its library, and it continues to expand. For
these products, thousands of new ASINs are generated every day.
Now let's
see what an Amazon ASIN is, why it matters, and how to obtain one. In this
post, let's examine each of these.
Table of
Content
What is ASIN
for Amazon?
Where is
ASIN utilized on Amazon?
When is it
better to use an already-existing ASIN or create a new one?
Utilize an
already-existing ASIN:
When should
an ASIN be created?
How do I
search Amazon for an ASIN?
Why is your
company's Amazon ASIN important?
Amazon ASIN
specifications for your product
How may
distinct Amazon ASINs with EANs, GTINs, ISBNs, and UPCs be added?
Next actions
for Amazon sellers
Final
Thoughts
What is
ASIN for Amazon?
Amazon
Standard Identification Number is abbreviated as ASIN. It consists of ten
characters, which can be either letters, numbers, or a mix of the two. It is a
special number that Amazon.com and its affiliates have assigned. This implies
that every product has a special code that customers can use to identify the
item they're looking for. Two goods with the same ASIN cannot be found.
Only within
a market are ASINs unique. For the same product, you can therefore have
distinct ASINs on various marketplaces.
Note: The
ASIN and ISBN are the same for books.
Where is
ASIN utilized on Amazon?
In addition
to being utilized on Amazon.com, Amazon's ASIN is exclusive and may be found on
a number of other online stores, including Amazon.ca, Amazon.co.jp, Amazon.cn,
Amazon.de, Amazon.co.uk, Amazon.it, Amazon.fr, and Amazon.es.
When is
it better to use an already-existing ASIN or create a new one?
There will
only be a single ASIN listed on the product page for every product sold on
Amazon. Customers can now recognize them
more easily as a result of this. Amazon merges any duplicate ASINs that it
discovers.
Let me now
list a few situations in which you should obtain a new ASIN or give an existing
one some thought.
Utilize
an already-existing ASIN:
Verify that
your product has an ASIN before listing it for sale on Amazon. You can use the
same ASIN to sell your goods if one already exists. You share the same product
page with other vendors who sell the same item by doing this. This group
generally includes retailers and resellers.
When
should an ASIN be created?
If you
search for an ASIN on Amazon and can't find one, you'll have to make one.
First, you must add a new product to Amazon's product catalog. When the product
is created, Amazon will provide you with a unique ASIN to facilitate its sale.
Brand owners, sellers of private labels, and vendors with exclusive
distribution rights adhere to this path.
To put it
briefly, if you wish to sell a product that isn't listed on Amazon, you must
create a new Amazon ASIN.
How do I
search Amazon for an ASIN?
There are
three methods for locating an ASIN.
Product
Url
Go to Amazon
and search for the goods you want. To access the product details page, click on
the product that appears in the search results.
The product
URL contains the ASIN information.
Product
Information
To locate
the ASIN on the product page, navigate through the product information section.
In addition,
ASIN information is available when adding a product to Amazon. Look for the
ASIN in the Amazon product listing.
Why is
your company's Amazon ASIN important?
Because it
is used to maintain inventory, serve as a reference for catalog data, and index
product catalog pages for browsing and searching, Amazon ASIN is crucial to
both you and Amazon.
The
foundation of the catalog is your Amazon ASIN number, which gives customers
additional space to browse through a variety of product categories. In order to
locate the precise goods they want, customers can also enter the product
description or ASIN into the search field.
The ASIN of
a product aids Amazon in showing the precise product in the search results. As
a result, it's critical that you as a merchant provide the correct ASIN for
your goods. If not, your products won't appear on Amazon in search results.
Amazon
ASIN specifications for your product
There are
several limitations that apply to Amazon when adding an ASIN.
It is not
possible to generate a new ASIN in order to sell an existing product on Amazon.
It is necessary for you to match your product in Seller Central to the current
ASIN.
The quantity
of new listings you can generate on Amazon may be limited based on the sales
history, listing information, and other variables. Additionally, Amazon advises
giving the goods you are listing top priority. This will swiftly boost your
sales.
How may
distinct Amazon ASINs with EANs, GTINs, ISBNs, and UPCs be added?
Manufacturers
or brand owners must, as previously indicated, add new ASINs to their products.
You can
start selling a product by creating a product page and ASIN using the 'Add
Product' feature. You must know your product's GTIN (Global Trade Item Number)
in order to do this.
What is
GTIN, then?
A few of the
frequently used GTINs are ISBNs, UPCs, and EANs.
Product
identification number, or EAN, is a 12- or 13-digit code.
The 10- or
13-digit International Standard Book Number is a distinct barcode used to
identify commercial books.
The 12-digit
UPC (Universal Product Code) bar code is found on retail packaging all around
the United States.
These codes
are typically located on the package of your product, next to the barcode. You
should speak with the manufacturer if you are unfamiliar with these codes. If
you are the product's maker, you must register it with GS1 US for UPCs and the
ISBN Agency for ISBNs.
Amazon
generates and matches its own distinct ASIN codes using these universal product
IDs.
Next
actions for Amazon sellers
Finding the
ASIN is the first thing you need to do as an Amazon seller. After your ASIN is
listed, you can track it along with the ASINs of your competitors to expedite
the selling process.
One may:
· Find out the ASINs of your rivals.
· Identify their most popular terms.
· Determine which keywords you are
ranking lower for than them.
· Keep an eye on their products to
identify those with strong BSR, large volume sales, and other important
parameters.
By analyzing
competitors, you can also uncover superior product ideas to include in your
portfolio.
Final
Thoughts
An essential
component of your selling process is the Amazon ASIN. Thus, you ought to be
aware of how to obtain one and why it's crucial for your Amazon organization.
You can increase the efficiency of your Amazon sales by configuring a suitable
identification for your goods.
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