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Reasons for Increasing Your Amazon Feedback Rating in 2023

You are presumably aware of your Amazon feedback rating to some extent as an Amazon seller. It's comparable to your very public, perso...

Amazon Feedback

You are presumably aware of your Amazon feedback rating to some extent as an Amazon seller. It's comparable to your very public, personal report card from purchasers, isn't it?


A low score will put you in detention, while a high score will propel you to the front of the class.


Having said that, a lot of merchants neglect to put a strategy in place for getting more feedback from their clients.


Why does this happen? For starters, people can overlook their input since they are so preoccupied with obtaining product reviews. Others could still believe that they are the same, but that is untrue.


Sure, seller feedback is just as powerful as reviews. For your business to succeed, you need both.


We'll go over what seller feedback is, why it matters so much, and how to obtain more in this post.


Seller Feedback: What Is It?

The most important statistic for assessing your performance as an Amazon merchant is seller feedback. Customers can share their experiences by rating their third-party seller purchases with others. But bear in mind that ratings and reviews can only be left by customers who have made purchases from a seller on Amazon.


On your seller profile page, you can see your average seller feedback rating. Additionally, it will appear if a customer clicks on an offer from a shared product detail page. Buyer feedback is meant to be an assessment of your performance as a seller, not a performance analysis of the item you are selling. Here's where product reviews and vendor feedback diverge.


When leaving seller reviews on Amazon, customers are encouraged to take into account a number of characteristics, such as:


·       Order dispatch and item packaging

·       Professionalism of sellers

·       The caliber of the client support offered

·       The entire purchasing process


Some of these requirements might not apply to you if you're an FBA (Fulfillment by Amazon) vendor. If Amazon completed the order using its FBA service, it will provide detailed comments regarding the delivery experience. If you choose Buy Shipping and, for no fault of your own, the order ships late or not at all, it will behave in the same way. Your overall rating will remain unaffected by the input in both of these cases.


Amazon review score

Thus, it shouldn't be too hard for FBA sellers to keep their seller feedback rating close to flawless.


Five Reasons to Improve Your Seller Feedback

These are the main arguments for why your company has to make raising your Amazon feedback rating a key goal in 2019.


1) You Could Lose Ownership of Your Buy Box

Your feedback rating is very important in determining whether you will receive the coveted Buy Box on Amazon. An eBay seller's Order Defect Rate—which is mostly determined by the bad reviews they receive—is factored into the algorithm used by Amazon. A vendor with a stellar customer service record has a higher chance of landing the Buy Box in a crowded field of comparable products.


In summary, you have a greater chance of getting the Buy Box and closing more deals if your feedback rating is higher.


2) A competitive advantage is a high score.

To say that the competition is severe is an understatement, considering that 3,700 new merchants join Amazon every day. On the other hand, a high feedback rating can really help. Positive customer reviews increase the likelihood that prospective purchasers will trust the vendor and complete a transaction. This differentiates you from the competition, boosts revenue, and fosters a devoted clientele.


The main lesson is that positive feedback gives you an advantage over other vendors in your market by increasing your brand's legitimacy and consumer trust. Unfavorable reviews have the power to damage your brand and drive away clients.


3) It's Harder to Advertise if You Get a Bad Score

Having promos is a terrific method to set your products apart from the competition and boost sales. But not every seller has access to services like promo codes for social media or coupons. Your Amazon seller feedback rating is one of the most crucial requirements that you must fulfill. While social media promo codes demand at least 20 reviews and an 80% favorable feedback rating, coupons only require a seller feedback rating of at least 3.5. (Take note that sellers who are not registered in the Amazon Brand Registry program are subject to the latter.)


4) There Will Be A Change in Your Search Ranking

Although Amazon has not disclosed the details of its search ranking system, it is well known that having excellent seller feedback helps raise your product's ranking. You have a far better chance of raising your product's search engine results page (SERP) positioning if you continue to maintain a high feedback score. Consequently, this enables you to broaden your audience and boost revenue.


To put it briefly, aim to maintain a feedback rating higher than 96%, as this is thought to be the minimum required to rank highly on Amazon. Your rating will begin to decline very sharply at any lower score.


5) Having a low rating on Amazon may result in penalties.

Amazon considers a number of seller indicators that are derived from customer feedback, including your Negative Feedback Rate, which is a crucial component of the previously mentioned Order Defect Rate.


At the moment, Amazon mandates that merchants keep their Order Defect Rates at 1%, and they highly advise you to strive for a Negative Feedback Rate of less than 5%. Your ability to take part in some Amazon programs may be impacted by persistently low ratings, which may potentially result in a suspension or complete ban.


What this means is that you have to constantly strive to raise your Amazon seller feedback rating in order to maintain your selling rights.


How to Make Your Seller Reviews Better

How to Make Your Seller Reviews Better

The most important thing you can do is to make sure it's noticed and to obtain more. Regularly review your seller feedback, either by hand or with the use of independent software like eComEngine's FeedbackFive, which may alert you when neutral or unfavorable ratings are received. Additionally, you can utilize the program to track all of your ratings and automate requests for product reviews and feedback from new sellers.


Remember that you will be less affected by low ratings the more positive feedback you receive.


It's also crucial to remember that reviews left by third-party sellers cannot be changed; only the buyer or Amazon may do so. As per the guidelines for Amazon feedback, comments that contain promotional content, derogatory language, unlawful or abusive content, personal information, pricing feedback, and product reviews will be removed.


You can ask Seller Central to delete these remarks if Amazon hasn't already done so. The removal policy is rather stringent; for example, Amazon will not update a poor rating that you have worked with the client to fix, nor would it remove negative comments that you merely disagree with. You are free to respectfully follow up with the buyer and request removal in certain situations.


Here are some additional strategies to improve buyer feedback:


Fulfill orders promptly. One of the main reasons for bad seller feedback is delayed deliveries. Make sure to send as soon as possible—ideally, before. Anybody should be thrilled about that!


Have realistic expectations for your buyer. Negative feedback is frequently caused by product listings that don't set realistic expectations for consumers (i.e., by having false or deceptive product descriptions and/or photos). This is because purchasers will feel that you, the seller, are the one who is deceiving them, not the product.


Remain stocked. It is your duty as an Amazon seller to ensure that your merchandise is stocked and prepared for sale. When you unexpectedly run out of an item or send the incorrect  item, it leaves a bad taste in a buyer’s mouth. 


Even though it's never nice to receive negative comments, you may be able to use it as a chance to grow and better your company. To avoid repeating the same issues, make adjustments to your inventory procedures, listing content, and shipping procedures. For the benefit of your company, you could want to delete some ASINs if managing them becomes more troublesome than it is worth.


Boost Your Rating on Amazon Feedback Right Now

Although seller feedback is frequently disregarded, it is always important to consider. Customers and Amazon both take it seriously, so having a strong feedback mechanism in place is crucial. This can guarantee client happiness, boost revenue, and maintain a healthy account all at the same time.


Since 2009, FeedbackFive has assisted thousands of sellers in obtaining a favorable rating on Please contact us at any time if you have any inquiries or would like to schedule a free trial.

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