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How to Use Search Frequency Rank on Amazon to Increase Conversions

By providing merchants with access to data produced by customer queries and Amazon sellers, Amazon Brand Analytics has sparked a revolutio...

Search Frequency Rank on Amazon to Increase Conversions

By providing merchants with access to data produced by customer queries and Amazon sellers, Amazon Brand Analytics has sparked a revolution in data. It offers information on consumer behavior as well as the top search phrases according to demographics and time. It is accessible to brand-registered retailers. Overall, Amazon Brand Analytics offers insightful information on advertising and marketing. Every marketer who wants to succeed on the Amazon Marketplace should have it.


One of the crucial variables that can have a big impact on your product's performance on the platform is Amazon Search Frequency Rank (SFR). You may improve your product's discoverability, raise click-through rates, and eventually increase conversions by comprehending and using SFR efficiently.


Let's look at the Search frequency rank in the Amazon search term report in this post and discover how to use the information for PPC advertising.


Customers' search phrases for products are displayed in the Amazon search terms report. In this way, search frequency rank measures how popular a certain search phrase was over time in comparison to other search terms.


What is the SFR (Search Frequency Rank) on Amazon?

SFR, or Amazon Search Frequency Rank, is a metric that measures the popularity and usefulness of particular keywords on Amazon's search engine. It calculates how frequently a specific keyword appears in user searches. While a greater SFR signifies lower relevance and competition, a lower SFR shows that a term is used more frequently, making it very relevant and competitive.


How is the search term report downloaded?

·       Visit the Amazon Seller Central page.

·       Select Brand Analytics by clicking the 'Brands' tab while hovering over it.

·       Visit the Amazon Search page

·       Select the Department, add the ASINs or goods, and the search terms.

·       Click on Download after entering the timeline for which you wish to view the report.


Depending on your requirements, you can select a daily, weekly, monthly, or quarterly reporting range or specify a specific one.


How should I use the Search Frequency Rank and Search Term Report?

Finding appropriate and popular search phrases for your product is the main reason to use the Search terms report.


The Search terms report is mostly used by Amazon marketers and advertisers to gather keywords. Finding the search terms or competitive keywords that are missing from the automatic campaigns because your products weren't ranking is one of the best uses of the Amazon search terms report.


Let's clarify a few points regarding the Amazon search terms report before we go into the specifics.


Similar keywords or misspelled words are not treated equally by the search term function. As a result, it allows you adequate leeway to test out several options when locating the ideal keywords. To find the most popular search phrases, try testing synonyms.


It's significant to note that the top 3 ASINs in the report are organized by click share % rather than conversion share. You may occasionally notice that third ASINs, which occasionally have the lowest click-through rate, also occasionally have the highest conversion rate.

Additionally, we are unable to determine how many searches took place during the timeline provided. We are unable to determine the exact number of searches, which may vary greatly.

How should your PPC campaign leverage the Amazon Search Terms Report?

You might not notice them if you start an automatic campaign and scan through the search keywords to identify relevant, popular search terms because your ad rank might not be high enough.


You can enter the ASIN of a rival to see the ASINs' search term information. Now that your ASIN is ranking for certain keywords, the search terms report is useful as a reverse ASIN tool.


Obtain keywords for manual marketing.

You can run the search terms report after at least a week and as much as a month, depending on the volume of traffic you receive. When you have a sufficient amount of information, pool keywords using this report. Analyzing your campaigns' top-performing search phrases will help you do this.


Report on search terms: single-keyword campaigns

The report on Amazon Brand Analytics Search Terms is among the top resources for ideas on single-keyword campaigns. When there is a lot of traffic for a particular keyword, sellers and marketers develop unique keyword campaigns. You can have complete control over your ad placements and considerably boost your gains by setting up single keyword campaigns.


Therefore, the search frequency rank of the keywords with larger traffic helps you improve your campaign for a particular term.


Utilizing Top of Search positioning in the PPC campaign is the most effective approach. When placed in the greatest converting areas, top of search campaigns will provide more visitors and increase conversion rates. In the long term, it will increase clicks and conversions and bring in the most profit.



The Amazon Search Frequency Rank (SFR) is a useful indicator that has a big impact on how visible and popular your product is on the marketplace. You can use SFR to maximize conversions and, ultimately, your success as an Amazon seller by conducting in-depth keyword research, improving your product listings, and staying up to date on SFR trends. To stay ahead in the cutthroat e-commerce environment, keep in mind that mastering SFR optimization is a constant effort that necessitates regular monitoring and adjustments.

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