Every Amazon seller is familiar with the phrase "keyword." Targeting the appropriate keywords for your campaigns, listing optimi...
Every Amazon
seller is familiar with the phrase "keyword." Targeting the
appropriate keywords for your campaigns, listing optimization, keyword
research, and Amazon SEO are all necessary steps in the process of selling
successfully on Amazon. While search phrases are also crucial to Amazon SEO,
keywords are.
It can be
confusing to read the descriptions of search phrases and keywords because they
have similar sounds. The topic, "What is the difference between keywords
and search terms?" now comes up frequently. Let's first examine the
meanings of each of these so that we can respond appropriately.
What
distinguishes search terms from keywords
Keywords are
phrases made up of one or more words that are utilized to increase a product's
discoverability and inorganic growth. Customers enter search terms into the
Amazon search window when looking for a specific product.
The primary
distinction is that PPC campaigns require you to submit keywords in order to
bid on them in order for your ad to be displayed to customers.
Which
kinds of keyword matches are there?
You can
place a bid on keywords on Amazon to have your advertisement show up in the
area where the customer's search phrases match. With what are known as Keyword
Match Types, Amazon lets you match different types of client queries.
They let you
display your advertisement based on how closely the search terms match the
campaign keywords. On Amazon, there exist three forms of keyword match:
1. Broad match
2. Phrase match
3. Exact match
Broad
match type
The terms
you have typed will be matched with a broad range of search terms in this match
type, all of which contain variations of your keyword that still contain the
original word or words.
If you want
to reach as many people as possible, the broad match type is best. If your
match type is broad and your keyword is "bracelet," for instance,
even search words like "gold bracelets for women" or
"high-quality bracelets" will result in your advertisement.
Phrase
match type
You can
provide a phrase as keywords in this match type, and any search phrases that
contain this phrase will match. Your advertisement will appear if a customer
types in your identical keyword phrase among other phrases.
This match
type is less limited and also helps you reach a larger audience. If your
keyword is, say, "gold bracelet," then search phrases like
"handmade gold bracelets" or "gold bracelets for women"
will also come up.
Exact match type
When a buyer
searches for your products, it must have the same keyword as the ad's target
keyword (exact match type). This match type aids in focusing on and targeting a
very particular group of people who are interested in your offering.
Only the
search term "handmade gold bracelet for women" will see your
advertisement if your keyword is "handmade gold bracelet for women."
Connection
between search terms and keywords
Keywords and
search terms are related in that consumers' search terms entered into the
Amazon search bar are matched with relevant keywords. Your campaigns' keywords
are gathered and selected based on the real search terms that customers
actually use to find and buy your product.
Several
search queries are combined to form keywords. Several search phrases can be
associated with a keyword that has a specific match type, and vice versa.
How can I
comprehend the significance of keyword metrics and how Seller Central search
phrases relate to them?
It's crucial
to understand that the keyword-level data you see on Amazon Seller Central are
those of search phrases. What does this signify? A keyword might be associated
with more than one search phrase, as was previously noted.
In light of
this, imagine you are looking at the analytics for the term "red water
bottle" on Amazon Seller Central. It has received 5000 impressions
overall. Let's now assume that this specific keyword has three associated
search phrases.
All of the
associated search phrases' impressions are combined to give it the 5000
impressions that it has got.
To gain a
better understanding:
Search term
1 – 1000 impressions
Search term
2 – 2000 impressions
Search term
3 – 2000 impressions
Total = 5000
impressions
As a result,
the total impressions that the search phrases associated with the keyword
"red water bottle" have got is 500
Conclusion
The main
goal of Amazon keyword research is to distinguish between search terms and
keywords.
The only way
to develop and improve your keyword strategy is to have a thorough
understanding of the terms people use to search for products.
Read More:
What Are The Most Frequent Errors in Amazon PPC?
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