Although it is common knowledge that Amazon reviews are significant, novice sellers are frequently unaware of their true significance. Rev...
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Although it
is common knowledge that Amazon reviews are significant, novice sellers are
frequently unaware of their true significance. Reviews have an impact on more
than just your bottom line; they also have an impact on your product's
visibility, bestseller ranking, and inventory management, to mention a few.
Their social evidence is also crucial in such a congested market.
Reviews are
important in this business, for better or worse. Without them, it is
essentially difficult to have a successful product.
Having said
that, it's one thing to acknowledge the need for reviews and quite another to
actually go out and obtain them. To learn some of the best Amazon review
strategy techniques (including professional advice), keep reading. and what to
do when unavoidably unfavorable reviews surface.
Five Ways
to Get More Amazon Reviews
It can be
difficult to increase your Amazon reviews, but there are steps you can take to
make it easier. Amazon does permit the solicitation of reviews (read that
again; it is still permitted). You simply have to abide by the rules, like with
most things in life. You only run into problems when you don't.
Now that
we've got that crucial reminder out of the way, let's look at some strategies
for increasing your Amazon reviews.
Request a
Review button on Amazon
By pressing
the Amazon Request a Review option in Seller Central, you may ask customers for
both product and seller reviews. It is now necessary for the marketplace to
translate these communications into the buyer's choice language automatically.
This major advantage makes it a compelling choice for sellers, as does the
confidence that these requests will always be in accordance with the rules
because they originate from Amazon.
Buyer-Seller
Messaging on Amazon
The system
for buyer-seller messaging on Amazon is another choice. You must enter into
Seller Central, locate the order in issue, and send a request in the language
that the buyer prefers to use in order to use this review option. Although
these messages do allow for some modification, it is simple to unintentionally
break Amazon's rules. Before sending, always double-check that you're abiding
by the marketplace's rules.
Automated
Requests for Reviews
It's not
always going to be the most efficient use of your time to manually issue review
requests through Seller Central. Fortunately, there is third-party software
like eComEngine's FeedbackFive available to relieve you of this tiresome chore.
You can quickly and efficiently automate your requests using Amazon's Buyer-Seller
Messaging or Request Review processes with FeedbackFive. In addition to being
able to deliver the appropriate message at the appropriate moment (more on that
later! ), you will be able to keep track of the comments and ratings you
receive and access thorough analytics about your emails in order to design more
effective campaigns.
Items
Inserts
This
approach involves asking a customer to write a review on an insert card that
was included with their purchase. It's straightforward and frequently
surprisingly successful. But again, you must exercise extreme caution in this
situation. The guidelines for this kind of client communication are generally
followed by many sellers, although not always. Despite your belief, Amazon
frequently learns the truth. It won't be fun to pay the price.
Program
for Amazon Vine
The Amazon
Vine initiative is one of Amazon's own strategies for requesting product
reviews. The initiative asks Vine Voices or reputable Amazon reviewers to
provide a frank evaluation of your product. Vine is a well-liked review
platform that helps new items get more evaluations, but to use it, you have to
be eligible and give out free products to reviewers. Although it may not be the
greatest option for everyone, it can be useful for launching reviews.
When to
Request a Review
As you can
see, there are numerous ways to increase the number of Amazon reviews. It's not
a one-size-fits-all issue, so your Amazon review approach should also include
when to ask for reviews, in addition to how.
Requests for
feedback and reviews must be made within 30 days of the completion of the
order. However, if you ask for reviews too soon, the consumer might not have
tried the product yet or could need more time to thoroughly understand and
create an opinion about it. This can result in a review that says the product
doesn't work when it actually works. The consumer might have forgotten about
the item if you send a request too late, on the other hand.
When would
the consumer see the most value in my product? is a question you should ask
yourself before issuing any request for reviews.
Usually, we
suggest the following:
· For tiny, consumable products, 5-7
days following delivery.
· For products that require more
leisure time (like a weekend) to enjoy them, such as sports and outdoor items,
8–10 days following delivery.
· For larger, more durable items or
ones that take more time to acquire accustomed to, 14–21 days following
delivery. Examples include clothing, electronics, and shoes, among others.
· For goods whose actual advantages
must be experienced over time, 30 days following delivery. When it comes to items
like vitamins or supplements, which often recommend a 30-day supply, this is
nearly always the case.
Seasonality
must also be taken into account because items like Halloween costumes and other
seasonal decor are only used at certain periods of the year.
You get
another curveball during the fourth quarter gift-giving season. You should take
into account the distinct customer purpose since many consumers order gifts
online to be delivered to the recipient or given to them at the conclusion of
the holiday season. We therefore strongly advise changing the timeframe of your
review requests to 30 days following delivery once it is mid-November. As
Christmas draws near, you can once more alter your time to just a few days
following delivery to take advantage of those hurried holiday orders.
How to
Handle Unfavorable Reviews
The harsh
reality is that you could still get bad reviews even with a great review
approach. But all of this is not negative news. Negative reviews are common and
expected; they may help your product sound more real. A 5-star product with no
negative reviews may appear extremely suspicious to customers and to Amazon.
In other
words, while the occasional negative review is acceptable, you don't want this
to become the pattern. It still pays to look into what's happening and respond
when you can. Here are a few options available to you.
Analyze
Amazon review data.
It sounds
fancy, but all it entails is to put on your detective hat and investigate the
source of the issue. Examine what was said in detail and search for recurring
themes. Then, think of doing the following:
Improving
Your Products: It could be time to talk with your supplier if you notice
something that suggests a design error or a problem with the material quality.
A new supplier or product redesign may be in the works if it is prevalent
enough.
Have you
updated your Amazon product detail page? Does your product listing mislead
customers? Customers may use an item wrongly and leave negative reviews if the
product details or instructions are too unclear or the visuals are deceptive.
Refining
Your Shipping Procedures: Customers will frequently express their
dissatisfaction in a product review if the wrong item is frequently supplied or
your packaging is subpar. This often poses a bigger issue for vendors that
handle their own order fulfillment. Immediately discuss a solution with your
team.
Your own
review comments or those of your competitors may also help you come up with new
product ideas. Don't forget to evaluate the review's credibility as well. Don't
discount this idea because fake Amazon reviews are still a significant issue.
Report it immediately.
Reach out
to customers after unfavorable reviews
In a post on
the Brand Dashboard in Seller Central in June 2021, Amazon announced the
availability of this capability. One of the many advantages for brand
registered sellers is the new tool, which enables you to use Buyer-Seller
Messaging to send pre-written, uneditable letters to customers who wrote
negative (1-3 star) reviews.
There are
two reasons you can send messages:
· To provide a full refund as a courtesy or a replacement item
· To address a concern with a product
based on the review
Although more
customization would be wonderful, this is undoubtedly a step in the right way
after vendors' ability to comment on reviews was removed back in December 2020.
This function is accessible from the Brands menu by selecting "Customer
Reviews."
Adjust
Your Amazon Review Strategy Right Now
The best
thing you can do as an Amazon seller is to consistently work to obtain recent,
accurate evaluations from delighted customers. This is what Amazon wants to see
and is also the most efficient strategy to mitigate the consequences of bad
reviews. But it doesn't end there; you should also constantly keep an eye on
your reviews and make any necessary changes to your listings or products to
avoid receiving future negative feedback.
It is
obvious that it is essential to have a solid Amazon review strategy in place.
Thousands of Amazon merchants have come to FeedbackFive for assistance for
precisely this reason. The software's potent feedback and review automation can
help you reach more customers, and the adaptable product review management
systems make it incredibly simple to keep an eye out for fresh evaluations on
your ASINs (or even those of your rivals!). Additionally, text and/or email
alerts inform you when a rating is received so you can get in touch with the buyer
or begin your own investigation.
Your
business depends on you implementing a better review approach if you don't
already have one.
An effective
Amazon review plan combines a number of tactics designed to deliver excellent
products and guarantee a positive customer experience. You may promote a
constant stream of favorable reviews by adhering to Amazon's regulations and
remaining devoted to customer pleasure. This will ultimately increase your
product's visibility and sales on the platform. Keep in mind that it's a
continual process, and success as an Amazon seller depends on continuous
progress.
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