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A Complete Guide to Selling on Amazon India

Indian e-commerce growth has recently exploded, thanks to expanding e-commerce penetration and the accessibility of a wide range of goods....

Amazon India

Indian e-commerce growth has recently exploded, thanks to expanding e-commerce penetration and the accessibility of a wide range of goods. This is the appropriate location for you if you wish to launch your online store on the Amazon India marketplace. You'll learn why you should sell on Amazon India in this article, along with how to create an account and a few creative ideas for boosting your sales.


Start the process now!


Reasons to Sell on Amazon India


Selling on Amazon India is a good idea for a number of reasons. I'll list a few:


Demand Growing

India's e-commerce market is anticipated to reach US$ 99 billion by 2024, expanding at a CAGR of 27% from 2019 to 2024, according to the IBEF. It's conceivable that subpar growth will occur in industries like clothes and groceries.


The need for e-commerce in India is being driven by rising internet adoption and the expansion of organized retail markets. In addition, the government's FDI policies would help India's e-commerce business grow even faster.


The increasing demand in the e-commerce sector is largely due to all of these causes.



The most reputable and user-friendly e-commerce site in India, aside from Flipkart, is Amazon. Customers of Amazon Prime can get their packages delivered quickly. Amazon has a competitive advantage due to its fast logistics capabilities. Sellers should surely take advantage of this.

Selecting the Best Items to Sell

Choose products based on market research that have the potential to be profitable. To find lucrative markets and products, you can use resources like Amazon's Best Sellers, Google Trends, or outside research tools.

Procuring Products

Many foreign retailers source their goods from Indian manufacturers. After China, it is one of the biggest global centers for manufacturing. Therefore, sourcing goods from India will undoubtedly increase your revenue. Additionally, if you're an Indian seller, keeping business connections and networks becomes simple.


In a word, if you haven't already, now is the ideal time to begin selling on Amazon India.


Methods for selling on Amazon India

Not every company is made the same. Therefore, choose a company plan that suits you, and then follow the easy instructions listed below.



Track Down a Killer Product

Finding a product that will sell like hotcakes is the first step to selling on Amazon. I want to remind you of one thing before you begin your product research: A top seller on the Amazon US marketplace does not necessarily have to be a top seller on Amazon India. On one marketplace versus the others, the demand is distinct for various products.


You might initially only sell one product. To really make some money, though, you'll need to diversify your Amazon product offerings and increase your portfolio. Look closely at the market to determine what is effective and what is not. Jump on board after conducting thorough product study.


Conditions for Selling on

The first requirement for selling on is access to Amazon seller central.

In order to sign up:

·       A functioning bank account is required.

·       Keep your company's GST/PAN information close to hand.


These are the procedures you must follow in order to register on the Amazon Seller Central platform.

·       Click "Start Selling" at to begin selling.


·       If you already have a buyer account, you may log in with those details, or you can select "Create your Amazon account" to do so.


·       When creating your account, you must provide the necessary information.


·       Give the name of your business or the name shown on your GST. Accept the rules and regulations.

·       Complete the verification procedure by entering your mobile number.

·       Your "Store name," "amazon Product Category," and address must now be entered.


·       Turn on or off the Whatsapp notification service and provide the information.


It will take some time for Amazon to verify your information. After doing that, you must activate the two-step verification method, which provides you with greater protection to protect your seller account. The next step is to enter your tax information.


Following account creation, you must offer your products on the marketplace. You have the option to either add a product from the Amazon catalog or make a new listing for your own item.


How to Increase Revenue on Amazon


You must make sure that your company remains successful once you begin selling on The following tips can help you continue to make money on Amazon.


Bundles of products and promotions

From a financial perspective, product packages and promotions present less risk and more advantages. The ability to purchase pricey goods at a bargain appeals to consumers. Due to the substantial amount of business you generate through the discounts, this strategy is advantageous for you. In addition, there would be less competition when you bundled your products.

Remember that you almost always need to make a new listing when you bundle things on Amazon.


To increase your market share on Amazon, you must rank on page one. Here are a few tips you might use to beat out your rivals:


Determine the appropriate rivals


·   Track the keywords of rivals

·       PPC campaigns should target them.

·       Set prices and Buy Box notifications for rivals.

·       Take advantage of ratings and reviews.


Want to learn more about how to dominate your rivals? View this link to learn more.


Managing Inventory Effectively

It's challenging to maintain profitability in your Amazon business if you don't have a handle on inventory management. A seller may find it upsetting to see a product run out of stock. Amazon opposes that as well.


When necessary, slow down

A successful sales approach won't increase sales but won't lose any either. Your sales may soar to new heights and inventory exhaustion if your marketing initiatives or price plans are brilliant. In the event that this takes place and you are unable to keep up the demand-supply cycle, it may cause out-of-stock situations or delivery delays. Additionally, your BSR and product rankings suffer, which has a domino impact on your future sales.


When you anticipate an out-of-stock issue, there are a few options to slow down your sales, like raising costs or lengthening shipping. These approaches aren't perfect, though. Therefore, the easiest approach to successfully manage your inventory is to foresee sales and maintain track of your inventory ahead. 


Pricing Techniques

You should always monitor the prices of your products if you want to boost your Amazon income. Any online marketplace, including Amazon, experiences regular price changes as a result of shifting demand. You have to follow them all the time. Your task will be lot easier if you have a repricing tool or if you establish a price alert on your competitors.


Advertising on Amazon

Your marketing funnel would benefit greatly from including Amazon PPC advertising. Increased sales and a high search engine ranking are two benefits of a good PPC campaign. If you want to expand your Amazon business, PPC campaigns are unavoidable given the popularity of sponsored ads and the rising number of sellers.


Christmas Sales

Use significant occasions and seasonal sales to your advantage. For Amazon vendors, holidays and occasions like Cyber Monday, Amazon Prime Day, the Great Indian Festival sale, and others are essential. Ascertain that you have enough inventory to manage a surge in orders. Start your PPC advertisements early as well so you can stay ahead of the competition and gain the most.


With enormous development potential for brands and e-commerce business owners, Amazon India is a young market. In order to benefit the most from it, make sure you get the most out of it. Make sure to subscribe to our YouTube channel to stay up to date on industry trends.


Modern methods of selling on India Are you familiar with ONDC?


Any network-enabled application may find and interact with location-aware local digital commerce stores across industries thanks to the ONDC network. It is neither a hosting platform nor a mega aggregator software. All currently used digital commerce platforms and applications have the option to voluntarily adopt the ONDC network and join it. Additionally, the network-enabled applications will continue to be in charge of managing the full order lifecycle, including the onboarding of vendors and buyers.

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