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Current Information on Amazon Account Health Checkup for Enhanced Sales

Are you aware that you may control the status of your Amazon account? Have you ever attempted performing a seller account health check on ...

Amazon Account Health

Are you aware that you may control the status of your Amazon account? Have you ever attempted performing a seller account health check on Amazon?


Protecting the health of your Amazon account is more crucial than ever, especially with all the changes that Seller Central is always through.


Let's dissect what it takes to maintain the health of your Amazon account today.


How can I obtain the health metric for my Amazon account?


For account health and performance information:


·       Visit the homepage of your seller central.


·       Click Account health under Performance.


Introduction to the Amazon Account Health Rating

You may check the status of your Amazon account in Seller Central using the Amazon Account Health Rating (AHR) tool. It depends on how well you follow Amazon's selling guidelines. It takes into account specific things like unsolved policy infractions on your account over a set period of time.


Currently, only seasoned sellers have access to this page.


It is clear that Amazon wants its sellers to have their accounts in good standing and in compliance with guidelines. Amazon made a few adjustments to how you may check the status of your account, and the retail behemoth promises that the policies will continue to be improved.


Apparently from Amazon:

·       You must keep your account's health rating at "Good" and quickly resolve any policy breaches.


·       Your account may be deleted if your AHR is "Critical" or "At Risk."


You must follow by Amazon's policies, agreements, and any other applicable rules in order to prevent such problems. In addition, you must keep track of six crucial account indicators, of which three are of the utmost significance.


Following are the top three measures and their respective benchmarks:


·       1.0% order defect rate


·       Cancellation rate (pre-fulfillment) of 2.5%


·       4% lateness dispatch rate


Status of your seller account

Amazon examines sellers' account metrics to ensure exceptional customer service and responds if they do not meet Amazon's standards.

You would be in one of the following account statuses on Amazon.


Active: You may sell on Amazon, and you will receive payments (funds) according to the regular timetable.


You will have the option to sell on Amazon. But money will be temporarily held back as Amazon examines your account.


Your Amazon selling account has been suspended, therefore you cannot make any sales. In addition, money is being temporarily withheld.


Account health metrics on Amazon

Amazon sellers should concentrate on six crucial areas of development, as was previously noted. Now let's discuss the specifics.


Rate of order defects


The Amazon Order Defect Rate (ODR) gauges how well you are able to satisfy customers. Within the last 60 days, this includes one or more defect orders as a percentage of all orders.


·       A Mistake in an order is one that:


·       Negative comments


·       Chargeback on a credit card


·       An effective A-to-Z claim


To sell on Amazon, a seller must keep their ODR below 1%, per Amazon's regulations. If their ODR is higher than 1%, their account can be deactivated.


Rate of Cancellations

The Cancellation Rate (CR) is the proportion of orders that are canceled by sellers for orders that are fulfilled by sellers. It is measured over a specific 7-day span.


This metric includes all cancellations of orders that the vendor has started. Your cancellation rate won't be harmed if a consumer cancels an order that is still being processed.


To sell on Amazon, a seller must keep their CR below 2.5%, in accordance with Amazon's regulation. Account termination may occur if the cancellation rate exceeds 2.5 percent.


Rate of Late Dispatch

The number of orders with shipment confirmations submitted after the anticipated ship date is indicated by the Late Dispatch Rate (LDR). The LDR is shown as a percentage of all orders over the previous 10 and 30 days. For orders that the seller filled, this measure is used.


By the anticipated shipping date, Amazon sellers must confirm the order shipment in order for buyers to view the status of their sent orders. Late confirmation of orders (beyond the shipping date) may result in more claims, customer contacts, unfavorable reviews, or a bad customer experience.


According to Amazon's rules, in order to sell on Amazon, a seller must keep their late shipment rate under 4%. Anything beyond this limit can lead to an Amazon warning or account deactivation.


Rate of On-Time Delivery

The On-Time Delivery Rate (OTDR) gauges the proportion of shipments that arrive on time. As a percentage of all tracked shipments, it is calculated.


This metric only pertains to orders that the merchant fills.


Amazon advises vendors to keep their OTDR above 97% in order to deliver a positive customer experience. If sellers are unable to comply with this rule right now, there is no penalty.


Adequate Tracking Rate

The percentage of all shipments with valid tracking numbers is measured by the Valid Tracking Rate (VTR). Over a predetermined 30-day period, this is monitored. This metric only pertains to orders that the merchant fills.


Rate of Return Dissatisfaction

Your clients' pleasure with their return experience is gauged by the Return Dissatisfaction Rate (RDR). The return experience is deemed unfavorable if:


You experience a negative return feedback rate (negative buyer feedback),


If your late response rate is greater than 48 hours to a return request,


The rejection of a return request was made in error (invalid rejection rate).


Your RDR is calculated as the percentage of all negative return requests to all return requests. Amazon advises vendors to keep their RDR under 10%.


Billing Error Rate

Amazon debuted the Invoice Defect Rate (IDR) as a component of account health indicators in June 2020. This metric's main objective is to assist third-party sellers in monitoring the invoicing service they offer to Amazon Business clients. For accounting and tax purposes, these clients require tax invoices or receipts.


The Amazon IDR is the percentage of orders from Amazon business customers for which you did not provide a digital tax receipt (or invoice) one business day following shipment confirmation. This must comply with Amazon Business's billing guidelines.


Final Reflections

As you are aware, scaling on the market requires a thorough examination of your Amazon account. You may stay updated about the problems and vulnerabilities with your listings by performing regular account health checks.

Read More:

A Comprehensive Guide to Enhancing Your Amazon Order Defect Rate (ODR)

How to Maintain Amazon Seller Feedback in 2023:


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