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The Top 7 Ways to Reduce Returns on Amazon

It's challenging to sell on Amazon. Because of the fierce rivalry, you must constantly innovate to stay one step ahead of the pack. In...

Returns on Amazon

It's challenging to sell on Amazon. Because of the fierce rivalry, you must constantly innovate to stay one step ahead of the pack. In contrast to a traditional brick-and-mortar store, your effort doesn't end when a sale is made. On e-commerce platforms, product returns are a seller's worst nightmare. A dissatisfied customer or a returned item can seriously damage your reputation and reduce your revenue. How then can you beat the competition while lowering returns on Amazon?


Products may be returned by customers for a number of reasons. Although some returns are unavoidable, there are numerous strategies for a seller to lower their Amazon product return rate and stay out of the bottomless e-commerce pit. Here are some recommendations for reducing returns and enhancing your Amazon return rate.

Table Of Content

360-degree images of products

Complete product details

Employ product videos

Fantastic packing

Shipping and delivery on schedule

Ensure prompt customer service

Utilize comments and client testimonials


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360-degree images of products

There are a thousand words in a picture. Make a good first impression because the product photo on Amazon is the initial point of contact with potential customers. But how do they relate to Amazon returns?


Selling on an e-commerce platform is fundamentally different from doing it in a traditional brick and mortar business. In a retail setting, customers can visually evaluate and assess the quality of the goods. On the other hand, clients receive relatively few visual clues regarding the product they are going to buy through e-commerce sites. Sellers must close that gap by using outstanding product images. 

The greatest strategy to reduce returns is to make sure your clients have a complete understanding of the product. Don't forget to include important visual cues so that the customer understands exactly what they are purchasing.


Why Amazon Product Photography is Important

As a virtual showroom for potential customers, Amazon product photography is essential. By highlighting a product's qualities, features, and advantages, high-quality photographs increase its attractiveness.


Photos that are clear and well-lit increase trust and help buyers make purchases by giving them a real sense of the product. Effective product photography enhances search visibility and click-through rates by adhering to Amazon's criteria.


In a crowded online market, distinctive aesthetics set things apart, make them stand out, and increase conversions.


Complete Product Details

Make sure to cover any aspects that a photo can't adequately convey in your product description. A thorough product description is essential for lowering returns on Amazon since it reduces the frequency of erroneous purchases.


Customers will be informed of all the elements of the goods, including important details like its dimensions, available colors, and construction materials, in a thorough description. When a consumer is certain of what they are purchasing, they are less likely to return the item after it has been delivered. Make sure to include important information in your product title so that customers can easily find it.


Qualities of Best Amazon Product Description.

A successful Amazon product description has the following characteristics:


Clear and Concise: The description must be simple to read and comprehend, containing only the information the reader needs without being overly wordy.


Accurate Information: To avoid any misunderstandings, make sure the description contains accurate information about the characteristics, requirements, and advantages of the product.


Compelling and Persuasive: Use compelling and persuading language to emphasize the product's advantages, special selling factors, and how it meets customers' demands.


Keyword Optimization: Use appropriate keywords to increase search exposure and make it easier for potential customers to find your offering.


Formatted for Readability: Use headings, bullet points, and brief paragraphs to make the description scannable so that readers can rapidly understand the most important details.


Customer-Centric: Address potential queries or worries that clients may have, offering answers and demonstrating understanding of their needs.


High-Quality Images: Include high-resolution pictures that display the product from various perspectives and highlight its qualities. The description is improved overall by images.


Social Proof: If consumer evaluations or ratings are available, include them to increase the product's social proof and legitimacy.


Helps Over Features: Instead of just outlining the features of a product, concentrate on how it helps the client. Describe how it makes their life better or addresses a problem.


Call to Action: Include a strong and compelling call-to-action to persuade customers to take action, such as making a purchase.


Scarcity or Urgency: Include a sense of urgency or scarcity, where appropriate, to encourage quicker purchasing decisions. Examples include limited-time deals or low supply.


Consistent Brand Voice: To strengthen your brand identity, use the same tone and brand voice throughout the description.


Easy-to-Understand Language: Avoid using highly technical or jargon-filled language that could mislead potential consumers. Use words that your target audience will understand.


Mobile-Friendly: Because many customers make purchases on their smartphones, make sure the description is simple to read and use on smaller screens.


Value Proposition: Clearly express how and why customers should choose your product above those of competitors.


Employ product videos

Videos make great marketing materials. Make sure your product video fills the gap left by your inability to present a sales pitch in person. Customers that see a product video are better able to comprehend the item and choose it with knowledge.


It closes the visual and sensory gap that bothers online customers by condensing your product photos and descriptions into an easily digestible visual package. You must be an Amazon-registered brand in order to contribute videos and enhanced visual assets.

Fantastic packing

Once a buyer makes a purchase, their online shopping experience is not over. Your sales may soar with the right packaging. Knowing how to pack a product properly is only one aspect of packaging; it's also important to make sure the right things are being packed in the first place. Always verify orders to make sure consumers are getting the items they requested.


Delivering the incorrect item can seriously damage a customer's perception of your online store. Make sure to adhere to Amazon's packaging guidelines while you're packing your products. This will assist in preventing damage and lower Amazon returns due to damaged goods.


Shipping and delivery on schedule

Additionally, clients have due dates. The item they are buying can be a birthday gift, so waiting for it is not an option. As soon as you receive an order, make sure the goods are always shipped on time.


While there are always logistical issues that are out of the seller's control, you can send orders as quickly as you can. An unwanted blemish on your seller record could result from the merchandise being returned if the order is delivered late. For FBA sellers, on the other hand, Amazon handles fulfillment; all you have to do is monitor your inventory.


Ensure prompt customer service

When a product is being returned, Amazon's customer-friendly return policies frequently leave you with no choice as a seller. A returned item, however, also presents a chance for the vendor to make improvements.


Sellers must immediately resolve consumer complaints and make sure they provide a channel for customers to voice their grievances.


A quick reaction goes a long way in calming a customer's concerns and boosting their trust in your company. More purchases and a decrease in Amazon returns can frequently result from a positive customer experience.

Utilize comments and client testimonials

Keep an eye on consumer feedback and reviews because they are essential to enhancing your offerings. To reduce your return rates, try to figure out why your product was returned and seek to address that issue.


Additionally, contacting the buyer personally is always a good idea. If a client has requested a refund, get in touch to discuss what can be done to make it better and how to ensure that it doesn't happen again.


A simple exchange of straightforward information can frequently prevent a consumer from giving the seller unfavorable feedback. You can go one step further by having your clients complete a brief multiple-choice survey to identify and address underlying issues.



There is no need to be afraid of returns because they are a part of the Amazon seller's package. You may sift out the needless returns and preserve your seller reputation as long as you are diligent and truthful with your product offering.


If your Amazon return rate is high, spend some time identifying the weakness in your service and working to fix it. Check out this helpful guide if you want to learn more about Amazon's return policy.

Read More:

Efficient Ecommerce Inventory and Fulfillment Management: Tools and Technologies

Maximizing Profits through Amazon Product Listing Excellence

Please share your strategies for lowering returns on Amazon in the section below.

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