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Amazon's Packaging Policies and Guidelines: Important Information for Sellers

Fulfillment and distribution are made easy with Amazon FBA.   Is that all that's required of you? Deliver your stock to the wareho...

Amazon's Packaging Policies and Guidelines

Fulfillment and distribution are made easy with Amazon FBA.


Is that all that's required of you? Deliver your stock to the warehouses, and Amazon will handle the remaining tasks.

Even while the program aims to simplify your life, there are still requirements that you must fulfill when packing your products for Amazon FBA.


We'll go over the various packing specifications required by Amazon in this tutorial to help streamline your stocking operation.


Quick Guide

Why Amazon FBA Packaging Is Important

Product Barcode Requirements for Amazon FBA

General specifications for packaging

Requirements for Amazon FBA Inbound Shipping

Frequently Asked Questions



Why Amazon FBA Packaging Is Important

You might be wondering why packaging matters at all because Amazon will store and send your items for you.

Regretfully, sellers must do more than simply package their goods in any box they own and ship them to Amazon.


For FBA sellers, Amazon has certain packaging standards that, while first burdensome, make sense when you take into account the following:


·       Inadequately packed items may sustain harm when traveling.

·       Items with poor labeling may be misplaced or confused.

·       Products that are excessively packaged squander resources and harm the environment.

·       Your company's reputation could be badly impacted by subpar packing.

Suppliers who do not comply with Amazon's packaging regulations risk penalties. Amazon takes its packaging requirements seriously.


For instance, it's not good for business if Amazon decides to get rid of your inventory and stops accepting shipments to its fulfillment facilities in the future! Products with incorrect labels could be tagged as unsaleable, and you could be hit with a non-compliance cost.


But fear not—if you go by the guidelines, all of this is preventable.


Product Barcode Requirements for Amazon FBA

A barcode is required for each item sent to an Amazon fulfillment center so that it may be identified and tracked all the way through the fulfillment process.


Three Different kinds of barcodes are utilized to identify products:


Manufacturer Barcodes:

·       Scannable barcodes are required for every product item and variant (such as size or color). This is often the barcode from the manufacturer (UPC, EAN, JAN, or ISBN), unless the product is not eligible or the barcode setting has been altered.

·       When more than one seller has stock with the same manufacturer barcode, Amazon could speed delivery by filling orders from the stock that is nearest to the buyer.


Amazon Barcodes: 

·       Known as FNSKU, an Amazon barcode is required for any product that isn't qualified for virtual tracking using the manufacturer's barcode.

·       These barcode (FNSKU) labels begin with a "X" and then contain a special combination of characters and digits that are exclusive to the item.

·       The barcodes of the manufacturer and Amazon can be used to track products that need further packing, including bagging or bubble wrap, but ready items will require additional labeling.

·       Barcodes must be readable upon arrival at Amazon fulfillment facilities and unobscured by labels or packaging.

·       If their brand is accepted for the Amazon Brand Registry and does not have a factory barcode, brand owners can seek for a GTIN exemption.

·       A GS1 standard UPC barcode can be applied for by manufacturers or brand owners that wish to print barcodes directly on product packaging.


Transparency Authenticity Codes:

·       To aid in the fight against counterfeiting, you, as the brand owner, may also utilize the distinctive Transparency barcodes that Amazon provides. Transparency codes use a unique "T" emblem.

·       Virtual monitoring is generally available for products that are participating in the Transparency program, while there are certain exclusions for particular categories.


Ensure that your products can be correctly traced and processed once they arrive for FBA by adhering to Amazon's barcode requirements.


General specifications for packaging

For FBA products, Amazon has typical packing requirements in addition to barcodes. Below are a handful of them:


Essential requirements

All products that are transported to Amazon's fulfillment facilities need to be packaged securely. This means that everything needs to be contained in a box, bag, or other container, including loose or individual objects like electronics, books, and makeup.


Shipping boxes also need to have any barcodes on the outside covered up or deleted. By doing this, the system at Amazon is shielded from inadvertently reading the incorrect barcode during delivery. Sellers must design FNSKU labels with distinct barcodes that correspond to each individual product variation.


Sets & Piece-More Items

If a product is offered in sets or has several parts that make up a single item, more precautions need to be taken. Every set needs to include a label that makes it obvious it shouldn't be broken apart, like "Sold as set" or "Ready to ship." This guarantees that the parts stay together.


Amazon does not accept things that come in multiple pieces and need to be assembled, like furniture. Every unit needs to be prepared for shipment to clients and packaged.


Box Specifications

All boxed goods have to adhere to certain requirements:

·       Boxes need to be sufficiently protective of their contents and have six closed sides. It is not allowed to use boxes that readily crumble under pressure.

·       Lids and box openings must be difficult for a person to open by hand. Lids can be fastened shut during shipping with tape or adhesive.

·       The box must withstand a 3-foot drop test on all sides without the contents shattering if it has perforated sides or apertures.

·       Double-walled corrugated cardboard is advised for boxes weighing more than 10 pounds in order to increase durability.


Poly Bags & Bubble Wrap

To offer further protection, individual articles might be packaged in plastic bags or wrapped with bubble wrap. Nonetheless, the following rules are applicable:

·       Items with bubble wrap should be securely wrapped so they may survive drops without breaking.

·       Poly bags need to be completely sealed and adhere to minimum thickness requirements. Labels warning of suffocation must be placed on heavy bags.

·       Barcodes must be affixed to the outside or remain visibly scannable through poly bags.


Amazon may request "overboxing," or packing a product within a second outer box, for exceptionally large or heavy items. This also holds true for incredibly delicate objects that fail drop testing. Sturdy double-walled cardboard must be used in overboxes for heavy objects weighing more than ten pounds.



 All mattresses supplied to Amazon need to be packaged in appropriately sized corrugated cardboard boxes.


When making new product listings, make sure you classify mattresses correctly. Mattresses belong in the Home & Kitchen category under "Mattresses."


Items in a Case Pack

Certain additional measures need to be taken when shipping case-packed products, which are packaged by manufacturers into many units:

·       Every unit in the case needs to have the same SKU and state. Mixing is prohibited.

·       All cases must have the same quantities per case. For instance, all cases must include 24 packs if there are 24 packs.

·       Case packs on Amazon are limited to 150 pieces. Bigger wholesale boxes need to be disassembled into typical case packing.

·       To ensure that only the inside SKUs are scanned, any barcodes on the outside of case packs need to be hidden or taken off.


Dates of Expiration

The dates on products that have best-by or expiration dates must be entered in the format MM-DD-YYYY or MM-YYYY. Any modifications must have a label applied over the original date in the correct format.


Products that require further preparation, such as poly bags or bubble wrap, must have their expiration dates clearly visible on the outside packaging so that they can be identified upon intake.


Products That Are Restricted

Recall that Amazon forbids the storage of some extremely dangerous, combustible, or perishable items in its fulfillment centers. Before sending big orders, make sure to review Amazon's list of prohibited items.


Requirements for Amazon FBA Inbound Shipping

Here are some inbound shipping guidelines you need to adhere to once you have all of your products ready to ship to Amazon.


Providing comprehensive details about the contents of the box is the first step in shipping FBA inventory.


The exact contents of each shipping box as well as the product quantities need to be specified when initiating a shipment in Seller Central.


It facilitates accurate inventory entry into Amazon's system and allows for efficient stock management and storage in their fulfillment centers.


Correctly Packing Shipments

For FBA shipments to arrive at Amazon's facilities safely, packaging is essential.


·       Each box must measure at least 6 x 4 x 1 inches and be in good condition with undamaged flaps.

·       Old labels, markings, and tape should be taken off any repurposed boxes. Tape that is 2-3 inches wide and leaves no gaps should be used to properly seal all seams and edges of the boxes.

·       Surfaces should adhere firmly to packing tape.

·       To stop damage from shifting, carefully wrap and cushion each object inside its box using materials such as paper and bubble wrap.

·       Between the internal walls and the contents of the box, leave at least 2 inches of cushioning.


Box Weight and Dimensions

·       Make use of conventional boxes that are appropriate and have at least 6 x 4 x 1 inch dimensions.

·       With the exception of specific oversized items, boxes cannot be larger than 25.00 inches on either side or weigh more than 50.00 pounds overall.

·       Observe certain guidelines while handling big objects, such as weight limitations and labeling requirements for bulky containers.

·       Steer clear of pallet-sized "gaylords," open display boxes, point-of-sale containers, thread, straps, and overwrap.


Packaging Supplies

Amazon offers guidelines regarding what packing materials are allowed and not allowed. Making use of the appropriate packing materials to prevent harm to your inventory


Acceptable items for cushioning:

·       Bubble wrap,

·       Kraft paper,

·       Air pillows,

·       Polyethylene foam sheets.

Prohibited materials:


·       Packing peanuts,

·       Foam pieces,

·       Shredded paper,

·       Thermocol chips and any type of styrofoam.


Extra regulations: 

·       In compliance with FBA product barcode regulations, all products must have scannable barcodes.

·       A carrier label and an Amazon FBA Box ID label are needed for every box.

·       Certain delivery methods, such as FTL, LTL, and FCL deliveries, have certain requirements.

·       To prevent rejecting inventory, discarding or returning items, and preventing further shipments, compliance is essential.


Frequently Asked Questions

Below are some common inquiries often asked by Amazon FBA sellers, along with comprehensive answers:


1. How should I prepare items for shipment with Amazon FBA?

To prepare items for Amazon FBA, follow their specific guidelines for packing and prepping items based on their category. Utilize appropriate packaging materials such as bubble wrap for delicate items and polybags for others. It's crucial to adhere to any specialized packaging requirements for hazardous or restricted products to prevent rejection or damage.


2. What are the recommended practices for utilizing Amazon's packaging?

When using Amazon's packaging, ensure that you select box sizes and materials that meet their standards for your products. Boxes should be new, sturdy, and properly sealed, with labels on all sides. Additionally, include warning labels for restricted items and insert padding or packing slips as needed. Polybags must meet thickness standards and include suffocation labels if applicable.


3. What packaging options does Amazon FBA offer?

Amazon provides a range of free branded packaging materials such as boxes, polybags, bubble wrap, tape, and labels. Alternatively, sellers can use their own packaging as long as it complies with Amazon's requirements. It's important to consider Amazon's prep and packaging rules for your product category to ensure proper packaging and minimize the risk of damage or rejection.


4. Can I use any box for shipping to Amazon FBA?

No, it's essential to only use new, sturdy, corrugated cardboard boxes without any markings or defects. Boxes must meet specific strength and sizing guidelines to withstand transportation. Using inappropriate boxes may lead to rejection upon receipt and increase the likelihood of damage during transit.


5. What sizes of boxes does Amazon FBA accept?

Amazon accepts box sizes ranging from small (.38 cubic feet) to extra-large (25 cubic feet). Ensure that the dimensions meet the specified requirements and avoid using oversized boxes to optimize storage space. Separate guidelines apply for oversized individual items to streamline storage efficiency.


6. What labels are necessary for Amazon FBA shipments?

Products require scannable FNSKU or manufacturer barcodes, along with a box ID barcode label on each shipment box. Avoid using special characters on labels and ensure accurate placement according to specifications. Proper labeling facilitates tracking and helps prevent counterfeiting.


7. Does Amazon supply packing materials?

Yes, Amazon offers various packaging materials for sale or free when using their carrier services. These materials include boxes, polybags, bubble wrap, tape, and more to protect items during shipping and reduce costs associated with damages.


8. How do I properly utilize Amazon FBA polybags?

Transparent polybags must meet specific thickness and sealing requirements, with suffocation warning labels if applicable. Ensure that FNSKU barcodes scan through the bags, and follow category-specific bagging requirements to adequately protect items during transit.


9. What alternatives can I use instead of polybags?

Consider alternatives such as paper or cornstarch mailers, cardboard envelopes, or compostable bubble mailers, ensuring they meet Amazon's size, labeling, sealing, and scanning requirements. Verify if sustainable options are allowed for your product category before use, as proper packaging is essential regardless of the material chosen.



To guarantee that your products arrive at the fulfillment center undamaged and prepared for effective order processing, storage, and shipment, adhere to Amazon's packaging, preparation, and shipping guidelines.

Set aside some time in advance to prepare the labels and packaging. It will significantly improve delivery speed, limit damage, and shorten the time it takes to send your product to the Amazon fulfillment facility.

Read More:

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Utilize Amazon Inventory Management System to Increase Your Profits

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