Product returns on Amazon are an inevitable feature of selling on Amazon. Product returns result in the failure of a successful transactio...
Product
returns on Amazon are an inevitable feature of selling on Amazon. Product
returns result in the failure of a successful transaction for an Amazon Seller.
Additionally, a seller has experienced product return fraud as well as the
added expense of handling the return. Although returned merchandise is a
necessary component of selling, many items nevertheless have unrealized
potential and can bring in a healthy profit.
We recognize
that the Amazon product returns process economics is not a minor issue because
on average, 12% of the purchased products are returned. This figure ranges from
12-18% for casual apparel, 15-20% for technological goods, and about 35% for
high fashion apparel.
It makes up
a sizable subsystem of goods that are travelling against the current. This also
signifies that the product returns a significant portion of capital.
The stack of
returned goods in your warehouse is typically ignored until you start to run
out of room to store fresh goods. If your company manages returns in this
manner, you could be losing out on large income that could have been generated
from the returned goods.
Not only are
you missing out on potential sales from returned goods, but you are also losing
money on storage.
How can
these returned goods be handled?
·
Don't wait for it to accumulate
We should
avoid creating a large pile in the first place in order to deal with the
situation. Waiting until your pile becomes larger and more difficult to manage
is a grave error. As soon as there is a procedure for returning Amazon
products, get them moving. Keep track of the returned goods or take the
initiative to assign workers to make sure they move on to the next phase. As
soon as they arrive, or at the very least frequently during the day, this
should be done.
·
Take off the markings and labels.
Remove the
LPN stickers or any other identifying labels that Amazon has marked on the
products that have been returned to FBA and are now at your home.
The same may
not be required for FBM items because consumers would not be familiar with the
labelling. To be on the safe side, though, take away all the markings!
·
Relist the item
When an item
is returned in brand-new condition, it should be listed as such on Amazon.
However, if the returned goods are used, they must first be checked and graded,
which takes time.
if the
returned goods have not been tampered with. The main reason why you would have
had an Amazon goods return is that the customer changed their mind. Relisting
the item on Amazon in this situation is the most practical course of action.
You must make
your listings appealing to potential buyers in order to increase sales, and you
must work to boost the visibility of your product listings in search results.
·
The market -- perhaps not exclusively Amazon
You are not
required to limit your selling to Amazon alone. Product pages with the phrase
"Refurbished product" prominently displayed are popular on other
e-commerce websites like eBay and Shop Clues. To clear the inventory, returned
items with minor damage are mended and sold as refurbished items at a discount.
A seller online need not be limited to selling exclusively on Amazon and can
think about the alternatives.
· On other platforms like eBay, the
things sell considerably more quickly or competitively, especially if product
returns are sold.
· Dealing directly with buyers rather
than through Amazon.
· You are willing to accept client bids
for products, but only at a price that is lower than what was originally
charged.
· The returned item cannot be described
as new, yet the Amazon category only accepts brand-new items in categories like
health and beauty.
Exercise of
other possibilities wouldn't be difficult if you were shipping directly to
customers, but if you were an Amazon FBA seller, you would need to make
procedural modifications. The best course of action is to return to Amazon if
you don't feel inspired to do the same.
What
about Amazon's return policy for products that can't be fixed because of
damage?
Challenges
for retailers include perishable goods that have expired, missing parts, broken
packaging, and defective products. If a product is broken, you can either ship
it back to the manufacturer, who might try to salvage replacement parts while
shredding the rest of the product. You might also take action on your own!
Sellers frequently mark down the prices of goods or the components of goods to
sell them in the neighborhood market. This is quite similar to the
reconditioned sale, with the exception that it is taking place from the
retailer's end rather than the manufacturer's.
There is yet
more item you might think about given the time and work that goes into
remarketing returned goods. Hire somebody to handle product returns. You might
also hire a service provider with expertise in Amazon reverse logistics to
handle your Amazon goods returns.
Conclusion
Your company
doesn't have to suffer because of Amazon product returns. By putting these tactics
into practice, you can turn product returns into a chance for profit and keep
your consumers happy. You can maximize the value of your returned goods,
minimize losses, and improve your bottom line with the help of an effective
returns management system, thorough inspection, and innovative resale methods.
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