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Top 5 Strategies for Amazon Sponsored Product Ads in 2023

  The performance of your sponsored product ad campaigns is significantly influenced by how you see and interpret your PPC ads.   Few ...


Amazon Sponsored Product Ads in 2023

The performance of your sponsored product ad campaigns is significantly influenced by how you see and interpret your PPC ads.


Few Amazon gurus would ever tell you that bringing your ACoS down to a single digit is the most crucial PPC measure to concentrate on. That isn't always the case, though. Every company is unique, and every company has a different set of advertising objectives. Similar to how every campaign is unique, we must track several variables for every campaign.


No one method works for everyone. We comprehend. You must identify your niche, the competitors, and the stage of your product's lifecycle in order to decide which plan will work best for you. Your plan for Amazon Sponsored Products Ads will be based on all of these factors.


We have developed 5 fundamental sponsored product ad tactics that may be applied at various stages of the lifespan of your product.


 Quick Guide

First strategy: The launch plan

Second strategy: Tailor your sponsored products approach in accordance with Amazon page rankings.

Third strategy: Not all income is made equally.

Fourth strategy: The audit dilemma: Don't overlook the available opportunities

Five-point plan: Automate your bids 




First strategy: The launch plan

Suitable for: Online merchants introducing new goods

The pre-launch phase is the first stage of your online store. Usually, you want to start your product sales off right and have a good product launch. However, the essential elements to a successful Amazon product launch include conducting your early market and product research. Your next objective would be to create traction and develop initial sales momentum in order to run your business in the black going forward. In terms of PPC, you shouldn't worry about ACoS during the launch phase. As your primary objective is to raise visibility, ACoS may really be high.


Your organic ranking should be your first concern during the launch phase. In order to rank highly on Amazon's SERP, align your strategy towards Amazon-sponsored products. This leads to our next tactic, which is employing PPC to rank well.


Second strategy: Tailor your sponsored products approach in accordance with Amazon page rankings.

Appropriate for: Amazon sellers looking to expand (and boost organic ranking utilizing Amazon PPC)


This one is easy to understand! To make this method effective for you, you must consider your product rankings, campaign reports, and Amazon SERP (search engine ranking page) outcomes.


Let's examine the specifics.


Your item is on page 1 or page 2: When your goods is near the top of the results page, place a high bid. Increase your bids for your top-tier keywords and use some long-tail keywords that are related to them.


Page 2–5 is the product: Continuously place bids on the best-performing keywords. Focus on the long-tail and related keywords that are appropriate for your product. Depending on your conversion rates, this enables you to rank better on Amazon.


The item is on pages 5 and up: Find your campaigns' best-converting keywords. Choose the keywords that are converting well under your goal ACoS if you don't want to allocate extra money to all the keywords. Increase your bid for these terms.


Third strategy: Not all income is made equally.

Appropriate for: Vendors looking to expand their market share


The mistake that sellers commit frequently is to base their ad strategy on keywords that are performing well in the auto campaigns. When this occurs, they switch back to manual campaigns so they can better manage their advertising budget. They ultimately stick with the same tactic.


This is an excellent strategy for getting high rankings on Amazon, but it might be difficult to use when trying to manage your overall ACoS. This is due to the fact that some products in your portfolio require more clicks to convert than others. As a result, it is preferable to build your advertising techniques on the performance of your products.


Say you are running campaign A with five goods, two of which have an ACoS of 60% and the other three have an average of 20%. These two goods will be in charge of raising campaign A's overall ACoS. Therefore, it is better to include those two products in a different campaign (let's say B).


The outcome? It will be simpler to manage your advertising budget if you minimize the expense of your initial campaign A. If you decide that the second campaign (B) is not worthwhile, you can end it without losing any of the sales from the first one.


Fourth strategy: The audit dilemma: Don't overlook the available opportunities is the Suitable for Online merchants running PPC campaigns

We keep hammering home how crucial it is to audit your PPC advertising. Spending inappropriately and ignoring sales chances are never commendable. Even when your keywords, campaigns, and analytics are doing well, you should still take the time to evaluate them. A thorough PPC audit usually reveals something helpful to raise the effectiveness of your advertising. Finding minor PPC errors can be done quite quickly.


Here are a few things to think about while auditing your PPC ads.


·       Structure of the campaign

·       Advertising groupings

·       Keywords

·       Rates of conversion


Let’s break them down further.


Campaign organization

What types of campaigns are you conducting, you should be able to discover while auditing the campaign structure? What kind of targeting do you employ? Are naming standards logical?


Note: When auditing your campaigns, keeping a correct timeline in mind is crucial. When auditing your campaigns, you should take at least 15 days' worth of data into account. Additionally, consider seasonality to prevent skewed results.  


Advertisement Groups

Your PPC campaigns heavily rely on ad groups. The ideal approaches, however, rely on how you intend to organize your products. The majority of sellers create separate ad groups for various product lines or keyword kinds, whereas only a small percentage of sellers may employ variations inside a single ad group. Use classification utilizing for the best outcomes.


Type of keyword matches

You must examine the match kinds while auditing keywords. Do you typically use a broad match? To improve your ROI, you might wish to include phrase and exact match types. Do you use negative keywords to filter out unrelated traffic? Are bids optimized to produce the desired results?


These are some factors to take into account while auditing your keywords.


Rate of conversion

Sales are important to Amazon, so make them a priority as well. The primary measure used to assess the success (or failure) of your listing is conversion rate. You must identify the keywords that could convert when you audit your ads and point out the areas that require improvement.


Five-point plan: Automate your bids

Everyone (from start-up businesses to well-known brands) should use it.


The most crucial but time-consuming aspect of Amazon PPC optimization is optimizing PPC bids. Your ACoS will increase and you will lose out on prospective sales if bids are not appropriately optimized.

Use the Automation tool to automate your PPC campaigns. Simply enter the important metrics, such as ACoS, orders, clicks, etc., as an advertiser, and our machine learning algorithms will do the rest. Our rule-based automated feature analyzes your campaign data, keyword performance, bid optimization, and Amazon CPC.



Expecting your Amazon PPC advertising to work right away is unrealistic. That is improbable! Not every tactic is effective for every kind of goods. It's crucial to learn from your errors and improvise marketing techniques that are effective for you.

Running a PPC ad campaign is challenging given the amount of labor that goes into your Amazon account. You must take a lot of factors into account. Additionally, keep in mind to balance your ad budget and ROI.


Read More:

Amazon Marketing Tactics to increase Conversion Rates and Sales

10 Exemplary Niche Websites

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