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Amazon Seller Feedback Optimization: The Complete Guide to Increase Sales

Your performance on Amazon is largely determined by seller feedback. How well are you using Amazon seller feedback to establish your reput...

Amazon Seller Feedback

Your performance on Amazon is largely determined by seller feedback. How well are you using Amazon seller feedback to establish your reputation?


Seller feedback on Amazon is a topic of great discussion and often misinterpreted by merchants. Few sellers are certain of how it operates and how to approach buyers to obtain positive seller feedback. This seller feedback system was launched by Amazon to help customers find reliable sellers.


It wants to give its clients an enjoyable shopping experience. The performance of sellers is routinely observed and assessed by the Amazon seller feedback system. With the help of this rating system, a client can easily distinguish between good and bad suppliers.


Let's clarify what exactly Amazon seller feedback is, as it is sometimes mistaken for an Amazon seller rating. The latter is what we will talk about in this piece, while the former is a metric that assesses your value and performance on Amazon. Now let's get started.

Table of Content

How is seller feedback on Amazon figured out?

Product reviews vs. Seller Feedback

Advantages of seller feedback on Amazon

Find out if you qualify for Seller Central discounts.

How do I collect feedback from Amazon sellers like a pro?

How can feedback management be proactively managed?



How is seller feedback on Amazon figured out?

An indicator to assess your performance on Amazon is seller feedback. Customers of Amazon who buy goods from wholesalers and resellers can access it.


A client has two options for providing feedback to you:


·       Go to your Amazon feedback page.

·       Go back to the order page and choose the particular item they purchased.

Within ninety days following the date of their order, Amazon buyers can review merchants. Consumers have the chance to rate the sellers and provide optional comments. The cumulative average of the buyer feedback is the seller feedback rating. This information is available to you on your Amazon seller central site and to your consumers on your Amazon storefront.


Product reviews vs. Seller Feedback

In the world of online shopping, product reviews and seller feedback have different functions, but they are both necessary to make wise judgments.


Product reviews usually concentrate on the particular product being sold. From the viewpoint of past customers, they offer insights regarding its quality, longevity, functionality, and general satisfaction. These evaluations frequently provide specifics regarding the functionality, features, and any possible drawbacks of the product. Customers look to product reviews to determine whether or not a specific item fulfills their requirements and expectations.


Seller feedback, on the other hand, is concerned with how well the seller manages transactions and delivers the product. It represents elements like customer service, communication, packing quality, and shipping speed. Feedback from previous customers provides prospective purchasers with an idea of the seller's dependability, expertise, and credibility. Customers may feel more confident after reading positive seller reviews, but they may be discouraged from buying if they read unfavorable reviews.


Although both kinds of feedback are important, they focus on distinct elements of the purchasing process. While seller feedback assesses the seller's overall performance, product reviews aid in evaluating the item's quality. When combined, they offer a thorough picture that helps customers make wise choices when they shop online.


Advantages of seller feedback on Amazon

Gaining an advantage over your competitors requires you to monitor and enhance your seller feedback. Given how quickly the number of vendors on Amazon is increasing, it can get difficult.


Vendors who are astute take vendor feedback carefully. And these are the explanations:


In order to aid in your understanding, we have outlined the benefits of having positive seller feedback.


Boost your SEO on Amazon

While Amazon never discloses the specifics of its A9 algorithm, it is evident that positive seller feedback affects your product's rating. Your product's search engine ranking is likely to increase dramatically if you make improvements and continue to receive positive comments. You can expand your customer base and boost sales by doing this.


Boost your chances of winning Buy Box

Gaining a Buy Box significantly raises your chances of making a sale. Every dealer and seller want to take possession of the Buy Box. A Buy Box can be won in a variety of ways. Top-notch customer metrics is among them. As previously said, Amazon aims to give its consumers an amazing shopping experience. Positive seller feedback therefore indicates that you are providing excellent customer service, increasing your chances of being selected for Buy Box.


In addition, we have additional measures including account health, favorable reviews, and reviews obtained within a given period of time. Each of these helps to increase your chances of taking home the Buy Box.


Find out if you qualify for Seller Central discounts.

In order to assist merchants and wholesalers in growing their sales on Amazon, seller central coupons were first offered by Amazon back in 2017. In addition, retailers can increase their sales by offering various incentives like free delivery, discounts, buy one, get one free, giveaways, and others.

The other options aren't as obvious as Amazon Seller Central coupons, though. These seller central discounts can be found on the gold box, product details, and search results pages of Amazon, where they have their own dedicated page. Additionally, they are accessible to vendors who have not registered their brands. You must, however, be an experienced seller with a high seller feedback rating. As soon as you qualify, you may take advantage of advantages including increased visibility and, thereby, more sales. 


Sellers with negative seller feedback are penalized by Amazon.

Amazon reassesses your performance on a regular basis based on seller feedback. Unsatisfactory seller feedback has the potential to eliminate you from competition. Amazon wants its customers to have the best possible experience. A rating of one or two stars indicates a poor customer experience.


Your seller feedback is influenced by a number of elements, including the percentage of perfect orders, refunds, and order fault rates on Amazon. Amazon will probably suspend or otherwise handle your seller credentials if you fail to monitor these metrics. Thus, keeping up positive seller feedback guarantees that you will always be one step ahead of your rivals.


How do I collect feedback from Amazon sellers like a pro?

Over time, the seller feedback procedure is developed. As a result, in order to raise them quickly, a systematic approach must be in place. Here's where we can assist you.


Ship on time or ahead of schedule

Negative reviews are typically the result of delayed shipments. However, prompt delivery might make your customers happy and encourage them to provide positive reviews. Enhanced shipping techniques and accelerated delivery procedures are a couple of the most efficient approaches to receive positive responses.


Regularly update your product listings.

It's possible that the feedback score has nothing to do with your listings. However, clients who are unclear about your product's specifications can wind up posting a bad review. Therefore, you must make sure that the product listings page accurately conveys the essence of your offering and its features. Make sure your photos and description dispel any misunderstandings your customers may have regarding the merchandise.


Make Returns and Refunds Automatic

Amazon is constantly striving to simplify the return and refund process for its users. Additionally, it requests that retailers offer hassle-free full product returns while routinely monitoring return and refund procedures. It will benefit your buyer-seller connection on Amazon if you abide by these policies.


Be considerate and seek out feedback.

Once the order is delivered, use Amazon's buyer-seller communications to request that your products be reviewed there. To assist you with that, click the Request a Review button on Amazon.


Additionally, a "three-emails strategy" is an option. After your product is delivered, send your buyer an email. After a few days, get in touch with them again to discuss the product and get their input. You can ask for seller feedback in a follow-up email if you receive positive feedback. Your chances of receiving more seller feedback and product reviews are increased by this approach. On the other hand, customers can choose not to receive unwanted messages from independent sellers on Amazon, which also offers a messaging service between buyers and sellers.


How can feedback management be proactively managed?

Within ninety days of delivery, a customer can review and provide feedback on your goods. It can also be taken out in 60 days. Even while every customer review is important, it has an instant effect on your company's reputation. A bad review could turn off all of your potential customers. To support your success, you must develop a seller feedback management plan. Now is the critical moment to keep an eye on your comments and address any client concerns.


When handling consumer concerns, adopt a proactive stance and adhere to following guidelines:


·       Review the feedback.

·       Come up with a proposition to solve the problem.

·       Approach your customer politely.

·       Wait for their response.

·       And, effectively solve the issue


As you have more access to the data, you'll be able to create a more effective plan to handle seller feedback on Amazon proactively.


It should be noted that Amazon seller reviews vary depending on the market. For example, seller reviews differ depending on whether your product is sold on Amazon US or Amazon Canada. The seller feedback ratings on other marketplaces will be unaffected by your positive or negative rating on one platform.


Respond to unfavorable seller reviews on Amazon

First off, not every unfavorable comment can be eliminated. Customers must, however, abide by Amazon's stringent rules while providing feedback.


You can ask Amazon to remove a remark if you believe it is invalid. Offering promotional links or remarks to other websites, suppliers, or sellers; using derogatory or improper language within the material; and disclosing personal information about other Amazon sellers or customers are examples of unacceptable customer comments. To begin the procedure, navigate to Amazon Seller Central → Performance. Provide a good cause for Amazon to take down a particular comment. Amazon usually takes care of the problem right away. If it continues past three days, remember to send an email to follow up.


Avoiding these pitfalls when interacting with angry clients

It is important for sellers to use caution when dealing with disgruntled customers. To enhance your experience purchasing or using a product, you must do certain actions.


·       Initially, make sure you adhere to all Amazon requirements before reaching out to your customer. But Amazon only lets sellers get in touch with customers for customer support.

·       The Amazon review policy is applicable to seller feedback as well as reviews. It implies that you are unable to provide your customers with any incentives in return for feedback. In the event that you select this option, Amazon has the right to suspend or flag your account.

·       Never give your customer a refund in order to get rid of unfavorable reviews. You may be suspended by Amazon for it.

·       Keep in mind that dissatisfied clients grow angrier the longer it goes unresolved. You also only have sixty days to resolve their concerns and persuade them to take down their reviews. Use this time wisely and adjust your plans accordingly.

·       Never get in touch with a customer to request a favorable review or to give incentives of any kind. This can result in the suspension of your Amazon account.

·       React succinctly and directly to the point. Excuse me, tell me how you might enhance the buyer's experience and the suggested fix.



A higher percentage of seller feedback is critical to the success of your online store. Positive feedback increases the number of prospective customers who view your listings and contributes to your success on Amazon. The best approach to receive positive feedback from sellers is to excel at fulfillment and satisfy customers. You can only do so much to manage the opinions that clients have about your good or service. However, you must make sure you take advantage of every chance and raise client satisfaction.

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