By 2023, the eCommerce market is projected to reach $2,854,203 million. That equates to a large consumer base, a large sales volume, and f...
By 2023, the
eCommerce market is projected to reach $2,854,203 million. That equates to a
large consumer base, a large sales volume, and fierce rivalry. Your future
success depends on reaching online shoppers before your rivals do. Fortunately,
the Deliver eCommerce specialists are here to demonstrate how something as
basic as quick shipment can help you increase your customer base, increase
sales, and increase profitability.
Why
expedited shipping attracts more clients
Let's
quickly review the reasons why speedy shipping reaches more customers before
getting into how you can leverage it to reach more customers.
Client
anticipation
63 percent
When they shop online, most customers anticipate quick delivery at all times
and locations. However, quick shipping is now expected rather than just a
motivator. Customers will therefore only shop at establishments that live up to
this expectation, so if you're not there, you're severely limiting your
prospective customer base.
Enhanced
visibility
However, it
goes beyond simply shopping where you should. Customers that are unwilling to
accept slower delivery times will use narrowed search options to display only
listings that meet their needs for quick shipping. Look at Kids N' Such; they
increased their monthly sales from $15,000 to $43,000 by listing themselves in
Walmart's fast-shipping filtered search results. Once more, those customers won't see your
listings if you're not a part of the party.
Quick
shipping initiatives
Consumers
that pay monthly subscription fees for rapid shipping services, like Amazon
Prime, want to get the most out of their purchases, so they will make
appropriate purchases. This audience won't notice you if you're not an Amazon
Prime seller.
Attracting
last-minute purchasers
And what
about your devoted clients who aren't driven by expediency? Even if consumers
might stick with your brand temporarily, they will easily switch to your
fast-delivering competitor as soon as they miss an anniversary, schedule a
last-minute trip, or misunderstand how soon Christmas will arrive.
It's
important to ship quickly; you just need to do it.
How to
use quick shipping to reach more customers
Using quick
shipment, you may increase your consumer base in two ways:
1.
Quicken your regular delivery times.
Why are you
continuously offering sluggish shipping speeds when no one seems to be thrilled
about them? It's that simple: 58% of customers will select a new merchant if
they have additional delivery options. Take down any delivery speeds longer
than a week from your own websites and provide your clients with multiple
delivery speed and price options so they may select the one that best suits
their needs without having to look elsewhere.
2. Enroll
in expedited delivery initiatives.
You should
expand your delivery options on your online marketplaces after you've expanded
them on your own website. This is where fast shipping systems come into play.
With online marketplace fast shipping programs, you can increase your consumer
base by announcing your rapid delivery times with pride. The principal ones
are:
Free
2-Day Shipping at Walmart
Customers of
Walmart Marketplace can take advantage of Walmart's free two-day delivery
shipping program. Free 2-Day Shipping at Walmart Vendors get:
· A green fast shipping tag;
· Better search result placement; and
· Buy box eligibility.
Amazon
Prime
Customers
who subscribe to Amazon Prime get free two-day (soon to be one-day) shipping
for a monthly or annual charge. Amazon Prime Members receive:
· A blue Amazon Prime badge on their
listing;
· Higher search result ranking; and
· Increased chances of winning the buy
box.
Shopify
2-Day
By the end
of the year, Shopify users will have access to a new two-day shipping option
that will be available throughout the United States.
Utilizing
Shopify's fulfillment centers to ensure two-day shipping; utilizing the
shipping features built into Shopify to establish customized shipping policies
and rates; and having access to Shopify's machine learning knowledge base to
forecast demand and distribute goods around the nation.
eBay
Promised Delivery
eBay
customers who want their purchases delivered in one, two, or three days can use
eBay Guaranteed Delivery to narrow search results. Vendors of eBay Guaranteed
Delivery receive:
· Placement in fast shipping-filtered
search results; and
· Fast N’ Free fast shipping tags.
Starting
the process of quick delivery
As we've
already shown, using quick shipping to reach a larger audience is really easy.
Here are your alternatives if you're an online vendor and haven't set up quick
shipment yet:
1. In-house fulfillment
If you
handle order fulfillment internally, using your own warehouse, personnel, and
shipping carrier, you can be eligible for the aforementioned rapid shipping
programs. If you have a low order volume and are just getting started, this is
a perfect alternative. The following are the internal fulfillment prerequisites
for quick shipping programs:
Amazon
Prime
In the last
30 days, you must have fulfilled over 20 Premium Shipping orders as a
Professional Seller and possess the following:
A
cancellation rate of less than 1%; a delivery rate of less than 96% (99% during
your trial); tracking IDs added to more than 84% of all orders; as well as a
30-day rolling 4.5+ feedback rating.
Walmart
Free 2-Day Shipping
You must
complete a 30-day trial and achieve:
· An on-time shipping rate of 95% or
above;
· An on-time delivery rate of 95% or
above;
· An accurate products’ shipped rate of
99.5% or above;
· A valid tracking rate of 95% or
above; and
· A cancellation rate of 1.5% or lower.
eBay
Promised Delivery
You must be
a subscriber to the eBay Store and conduct over 100 transactions annually. You
must also have:
· A late shipping rate under 5%;
· A same or 1-day handling time; and
once on the program
· A minimum 97% on-time handling rate;
and
· A minimum 95% on-time tracking
upload.
2.
Fulfillment via outsourcing
If you lack
the internal knowledge, systems, or resources to meet these demands and keep up
quick shipment times, you can outsource to a third-party fulfillment partner
who will complement your present sales approach:
Vendors
exclusive to Amazon
FBA is the
greatest choice if you solely sell high-margin, lightweight, high-volume
merchandise on Amazon. Order fulfillment is handled by FBA; all you have to do
is send your purchases to Amazon's warehouses to be immediately eligible for
Amazon Prime. Using a Seller Fulfilled Prime fulfillment partner, who provides
an FBA-like service at a cheaper cost, will prove to be more economical if
you're selling large, bulky, seasonal, or low-volume products.
eBay
sellers, Walmart, and Shopify
You can use
Delivery to automatically qualify for fast shipping programs if you sell on any
of the other online marketplaces. Delivery completes orders without requiring
you to go through the qualification trial, allowing you to take advantage of
the rapid shipping programs sooner and at a lower fulfillment cost.
Many
channels of sale
A
multi-channel fulfillment partner that enables sellers to take advantage of
fast delivery programs offered by Amazon, Walmart, eBay, and Shopify is what
multichannel sellers and retailers hoping to expand should seek out.
And presto!
You can now ship quickly.
Final
thoughts: Reaching more customers with quick shipping
It's simple
to reach more customers with fast shipping; the challenging part is managing an
increase in orders with rapid shipping while upholding standards. Pick a quick
shipping plan and fulfillment partner that will enable you to fulfill your
delivery commitments on time and get the benefits.
Read More:
SEO Navigation: Staying Competitive in Evolution
E-commerce SEO Essentials: Optimizing for Online Retail Success
Keywords Kingdom: A Comprehensive Guide to Effective Keyword Research
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