Operating an Amazon business on your own is challenging. For a more seamless experience, the majority of sellers combine Seller Central wi...
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Operating an
Amazon business on your own is challenging. For a more seamless experience, the
majority of sellers combine Seller Central with additional third-party apps.
If you
belong to that category of sellers, you are aware that managing the numerous
alerts and notifications originating from several platforms can be challenging.
It may cause important notifications to go unnoticed.
However,
there is a fix.
In July
2023, Amazon discreetly introduced a new tool called Amazon Emerald, which
enables seller apps from other companies to transmit notifications straight to
the Amazon Seller Central account.
This
application can completely change the way you run your company by giving you
real-time notifications and empowering you to make better decisions.
Table of
Content
The Amazon
Emerald Program: What Is It?
What Do
Sellers Stand to Gain from Amazon Emerald?
Finding and
Turning on Emerald Applications
Conclusion
The
Amazon Emerald Program: What Is It?
Amazon
Emerald is a useful tool that sellers can use to improve productivity inside
Seller Central and streamline business processes.
Without
having to navigate away, it enables you to easily receive personalized and
important business notifications from third-party applications within the
Seller Central dashboard.
Right now,
Amazon is concentrating on releasing new applications to increase the Emerald
program's capabilities.
Emerald can
now provide sellers with a variety of notifications, including those related to
inventory control, pricing optimization, FBA shipping reconciliation,
advertising cost analysis, and much more, thanks to the new toolkit.
What Do
Sellers Stand to Gain from Amazon Emerald?
The ability
to receive critical warnings from third-party seller tools like InventoryLab
and Getida is the Amazon Emerald Program's unique selling point.
Now, the
following are some ways Amazon Emerald can support vendors:
Simplifies
the handling of inventories
You may
receive alerts on your profit margins, sales velocity, and top-selling products
with Amazon Emerald. In order to prevent stockouts, it also notifies you of the
condition of your goods.
Get Buy
Box
Amazon
Emerald gives you the ability to win Buy Boxes by helping you stay informed
about changes in rivals' prices, market conditions, and pricing strategies.
Observe
the Product Listing
On Seller
Central, you can receive real-time alerts about the health of your product
listing, changes in keyword ranking, product reviews, and optimization
recommendations. It aids in the development of your Amazon SEO tactics.
Observe
FBA Transactions
Through
Seller Central, you can directly receive notifications about claims, statuses,
and other FBA transactions. You may immediately audit your transactions and
file complaints if there are any anomalies thanks to it.
Finding
and Turning on Emerald Applications
After
learning how Amazon Emerald can assist sellers, how can you locate and activate
Emerald apps? To follow are these steps:
· To explore the available apps by
category, rating, or keyword, go to Seller Central's Amazon Selling Partner
Appstore. Next to the apps that have Emerald enabled, a "Emerald app"
badge will appear.
· When you locate an Emerald app that
interests you, select the “Authorize Now” button on the information page. This
will take you to the app's website, where you can link your Seller Central
account and finish the subscription process.
· You'll receive notifications from the
Emerald app on the Seller Central notification tab of the homepage as soon as
your authorization is approved.
Reauthorize
the Emerald app if you already use it to enable it to receive notifications
from Seller Central.
Conclusion
Amazon
Emerald is a potent tool that gives you real-time notifications on Seller
Central from third-party apps. It enables you to manage every facet of your
organization with ease by enabling you to make decisions based on data rapidly.
Read More:
Terms of Service and Conditions for Enhanced Operations for Amazon Sellers
Building Bridges: The Art of Off-Page SEO and Link Building
Unleashing the Power of SEO: A Comprehensive Guide to Boosting Your Online Presence
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