It goes without saying that ratings and reviews of products are essential to Amazon SEO. A product's organic ranking increases with it...
It goes
without saying that ratings and reviews of products are essential to Amazon
SEO. A product's organic ranking increases with its rating. Even though most
vendors are aware of the value of reviews, they frequently struggle to obtain
candid feedback from their clients.
Are you
having trouble obtaining product reviews on Amazon? Do your clients not have
the time to provide insightful reviews?
Remain calm.
It is a typical early obstacle for many sellers. We're sharing all the tips and
strategies used by professional sellers to obtain positive product evaluations
on Amazon because of this. Here are the top, lawful methods for rapidly
obtaining product evaluations on Amazon.
1. What
is the significance of Amazon product ratings?
Good Amazon
product reviews do more than just help a listing's SEO ranking; they also have
a direct impact on other customers' purchase decisions. In advance of making a
purchase, 95% of consumers, according to a Spiegel Research Center survey, read
reviews. Additionally, as more people leave good evaluations for that product,
the conversion rate rises rapidly. How significant a difference is this? An
item with five reviews has a 270% higher chance of being purchased by a
customer than one with none.
It is
obvious that customers consider reviews of products on Amazon quite important
when making decisions. This is due to the fact that among the best types of
social proof are product reviews. Psychologically speaking, most customers will
seek out other customers' experiences to bolster their selection. Nobody enjoys
experiencing purchase regret. Making sure that other people who have bought the
product are satisfied with it is the best method to avoid regret! A positive
review frequently persuades purchasers who aren't sure whether to buy.
This also
holds true for traditional brick and mortar establishments. Nowadays, before
making a purchase from their neighborhood brick-and-mortar store, a lot of
customers look up reviews online. Positive word-of-mouth recommendations
frequently outperform any marketing tactic a company might use.
This implies
that reviews' quality is crucial. Unless the reviews are good, receiving a lot
of them won't always convert into higher sales. For this reason, Amazon
considers reviews' quality as well as quantity. Your product will appear more
relevant and rank higher in Amazon's search results if it receives quality
reviews.
2. How to
improve your Amazon product reviews
How can you
increase sales by utilizing this potent social proof? First and foremost, you
need to make sure your product is excellent before we even consider the
reviews. You must sell a quality product if you hope to receive a positive
review! It really is that easy.
You'll
probably receive a ton of bad reviews if your product isn't that good or if
you're lying to clients about its advantages. Prior to choose a product to
market, consider these straightforward inquiries for yourself: Would I tell my
friends about this? Would this product be a great gift for my family? Does the
product accomplish the goal for which it was designed?If it's a no, then don't
anticipate 5-star reviews.
However, it
goes beyond the product. When listing your product on Amazon, exercise caution.
Customers do not appreciate being misled, so be sure to include all the facts
they need to know about the product in the product description and in bullet
points. This also applies to product photos. Make sure you include high-quality
pictures that show the product from all sides. There should be no doubt about
the product's appearance or functionality. You can count on a bad review if a
customer believes they were misled. If customers are bringing up problems on a
regular basis, make sure the FAQ section addresses those problems. It's crucial
to remain optimistic even if a few bad reviews continue to come in. It is a
typical aspect of internet sales. It is inevitable that not every consumer will
find your product appealing, and it is possible that some have overlooked
important details. In any situation, it's critical that you address these
unfavorable evaluations and offer to fix the issue. I would recommend reading this
post on how to reply to unfavorable reviews if you frequently find yourself
fighting fires.
3. How to
increase your Amazon product reviews
Now that you
are aware of the significance of product evaluations on Amazon, let's examine
how to obtain a 5-star rating.
Reach out
via e-mail follow-ups
Sounds
simple enough? That's the case, really!
Remember
that a lot of buyers are unaware of the significance of reviews for vendors. It
is the sellers' responsibility to explain the value of reviews. If a satisfied
buyer knows how their purchase benefits vendors and the Amazon Marketplace,
they are far more inclined to write a review.
How do you
communicate with your clients? The "Seller Code of Conduct" on Amazon
states that sellers are only permitted to communicate with customers via the
Buyer-Seller Messaging Service. The retail behemoth states that any
conversations via the service must "be necessary for fulfilling the order
or providing customer services." Additionally, it is not permitted to send
out marketing or promotional materials.
After your
product is successfully delivered, send the buyer an email to begin the
conversation. Remain succinct and courteous, and ask if they are happy with the
thing they purchased. Be cautious not to bombard them with too many emails.
[In a menu
that folds up]
Email 1:
Sent right away upon order confirmation.
Subject: I'm
grateful that you purchased [product-name]!
Salutations,
[buyer-first-name]Hi,
I appreciate
that you acquired [product-name]. This is the first time a trio has
corresponded to guarantee prompt delivery. Order progress can be seen here
(order-link).
Delivering
excellent products and services is our top priority, and your pleasure is our
first priority. Please get in touch with us or Amazon customer support if you
have any questions about product delivery. This is the Amazon Customer Service
Link.
Thank you
for your business.
With best
regards, Name and Designation
A few days
after the first email, send another one asking for product feedback.
[Within a
foldable menu]
Email2:
Shipped 2–5 days after the merchandise is delivered.
Subject:
What is your experience with [product-name]?
Body:
Salutations, [first-name of buyer],
This is the
second of three letters that we have written.
We hope
[product-name] arrived at your place undamaged. Our top priority continues to
be your satisfaction. If you have any questions about the product's features or
experience any problems with it, please reply to this email with your concerns.
As an alternative, email [amazon-customer-service-link] to Amazon customer
service.
Our goal is
total client happiness, thus we look forward to hearing about your thoughts on
[product-name]. No more than two minutes will pass! Post an honest review at
[product-review-link].
Your
priceless input helps potential clients and makes improvements to our goods and
services possible.
Regards,
Yours Truly, Name, and Title
Once you
have a positive review and rating, send the same email again asking for seller
feedback. Be succinct and explain the value of seller feedback and how it helps
prospective customers.
[Within a
foldable menu]
Emails 3:
Sent ten days after the merchandise arrived.
Subject:
Committed to Improving Your Visit!
Body:
Salutations, [first-name of buyer],
We hope
you're having a great time with your new [product-name]. This is our final
letter to each other about this transaction.
We look
forward to hearing from you, as it helps us improve and better serve our future
customers. Please submit your review for [product-name] at
[product-review-link] if you haven't already. It would make our day to complete
this short task in two minutes!
If you have
any questions about the product, please reply to this email. Alternatively, use
[amazon-customer-service-link] to contact Amazon customer support with any
additional questions.
In the event
that you have already submitted a review, please delete this message.
I appreciate
you making this purchase, and I hope you have an amazing day!
Regards,
Yours Truly, Name, and Title
NOTE:
Refrain from requesting testimonials or providing rewards for positive input.
Amazon forbids asking for favorable reviews, and account suspension may occur
from breaking these rules. We do not specifically ask for good evaluations in
the email templates that are given. Seek frank feedback at all times,
emphasizing the importance of reviews. Be sure to personalize your
communications, show sincere appreciation for the purchase, and always be
courteous when interacting with customers. Follow the tenet of treating people
how you would like to be treated.
Make use of product inserts.
Sellers can
connect with customers and ask for reviews and feedback by using personalized
product inserts. When creating your inserts, exercise caution as Amazon has a
stringent regulation about requesting feedback from users. Inserts are also a
terrific approach to draw attention to a few of the product's main
characteristics and advantages. In your inserts, you can also provide links to
your non-Amazon pages, such as social media accounts.
Remember to
express gratitude to your consumer for their purchase, just like you would in
an email.
Product
insert example
Hi
*[buyer-first-name]*,
Thank you
for your purchase!
Our top goal
is your contentment, and we work hard to provide top-notch goods and services.
Please provide us with your thoughts on the product by writing an Amazon
review. We will be able to better serve our future clients with your candid
input. To share your thoughts with us, simply sign into your Amazon account, go
to "Your orders," and select "Write a product review."
Visit
*[social media links]* to keep up with our latest promotions and specials!
Are you
dissatisfied with our service or the product? Please don't hesitate to contact
us; we would be happy to assist you in any way we can.
You should
give your insert's design careful consideration in addition to its content.
Ascertain that the product insert is conspicuous. I advise hiring experts to
handle your design if cost is not a concern. You can get more Amazon product
reviews by doing this.
Utilize
social media
Almost
everyone uses social media, or more specifically, 50% of people worldwide. 54%
of them look for products on social media. That amounts to 1.5 billion
individuals!
Brands can
use social media to attract a wider audience and market their goods to
interested parties. Make sure to include a statement asking customers to
provide candid feedback when promoting your sales or discounts on Amazon. Sales
are greatly boosted by these social media marketing, and more sales typically
translate into more reviews! Remember that you cannot offer incentives for
positive ratings, so you should always request candid criticism.
A number of
Facebook groups allow vendors to advertise their goods. These organizations
were a close-knit community that supported one another a few years ago. But
these days, a lot of these groupings are oversaturated. But that shouldn't
deter you from signing up for these groups! It is important that you advertise
your products in these categories. Although there's no guarantee of success,
it's still worth a shot. As usual, never ask for compliments and speak in an
impartial manner.
Early
Reviewer Program on Amazon
Enrolling in
the Amazon Early Reviewer program is one approach to receive reviews ahead of
time. Amazon invites users who have bought a product to express their genuine
opinions about it through the program. Customers of the retail behemoth are
rewarded with little gifts from the company, typically in the form of $1–$3
Amazon gift cards. This is an unbiased review that the vendor cannot change.
Reviewers are chosen at random by Amazon.
Enrolling in
the program will set you back $60. In order to qualify, your brand must be
registered with Amazon and your product must have fewer than five reviews. As a
result, this is the best approach to obtain evaluations quickly.
The Vine
Program at Amazon
Another
excellent tool for sellers to obtain reviews quickly is Amazon Vine. If your
product has fewer than thirty reviews, you can sign it up for the Vine program.
No enrollment fee is required, in contrast to the Early Reviewer Program. To
get your products reviewed, you must email them to Vine Voice members (for
free). Vine voice members are people who have a track record of writing
perceptive Amazon reviews. Since the retail behemoth hand-picked them, they
will have negative opinions of your merchandise.
A warning.
Because Vine reviewers are harsher, make sure your product is excellent. If
not, a few reviews and ratings between one and three stars are to be expected.
Consult
the most reputable reviews
This calls
for some detective work. Navigate to the Amazon page featuring the "Top
Customer Reviewers." You can get in touch with some of these reviewers by
using the contact details or social media links they have provided. Since some
of these reviewers rely on their reviews for a living, their opinions are
invaluable!
It's crucial
that you locate the industry leaders who are actively reviewing goods that are
comparable to the ones you would want to have reviewed. As I mentioned before,
these are excellent reviewers, and following their suggestions can really help.
However, it could take some research. Similar to the Vine Program, you might
have to submit a complimentary copy of the item for review. In the event that
the goods is pricey, using this strategy will break the bank.
As usual,
only solicit truthful input. Should your goods be excellent, there shouldn't be
any cause for concern. The finest social proof you can get on Amazon is
certainly a few 5-star reviews from the "Hall of fame" reviewers.
4.
Product review on Amazon ToS: Avoiding pitfalls
After
learning how to obtain reviews, let's examine some things you shouldn't do in
order to succeed.
Never ask
relatives or friends for reviews.
Reviews on
Amazon should be as genuine as possible. Reviews are designed to filter out the
undesirables and give customers enough information to make an informed choice.
For this reason, Amazon restricts collecting feedback from friends and family.
For other
customers, your parents aren't the most reliable information sources! If Amazon
notices "unusual" activity, they may potentially ban product
reviews.
The official
statement from Amazon reads as follows: "To maintain the integrity of
Community content, advertising, promotion, or solicitation (direct or indirect)
is prohibited, including the creation, modification, or posting of content
pertaining to your own, your family members', close friends', business
associates', or employers' products or services."
Likewise,
it's not a good idea to purposefully undermine a rival listing by creating
fictitious bad ratings. It isn't very sportsmanlike, to start. It is also not
permitted by Amazon.
Never
employ phony review services from third parties.
On Amazon,
fake reviews are an issue. It is not a secret. Numerous firms promote phony
5-star ratings and reviews for a nominal—that is, inexpensive—price on sites
like Fiverr. It's similar to purchasing social media followers, but there's a
catch. The massive retailer is aggressively combating fraudulent reviews. Are
they performing well enough? That is up for debate. One thing is for sure,
Amazon is aware of the issue and working to find a solution.
Although
purchasing fictitious evaluations can be tempting right now, it can backfire at
any time! The seller is free to take any action they see fit, but I will never
advise jeopardizing your company's reputation in order to obtain phony ratings.
Your account may even be suspended if it is discovered that you are fabricating
reviews. You don't want that, I assure you.
5.
Conclusion
Product
reviews have the power to make or break your Amazon selling endeavors. There
are several dishonest methods for obtaining Amazon product reviews. Thankfully,
Amazon consistently takes action against vendors who engage in unethical
behavior. In actuality, if your goods and customer service are excellent, you
can quickly receive positive evaluations.
You can
first sign up for the Amazon Vine or Early Reviewer Programs to start driving
sales. At the start of your selling journey, you can also start PPC campaigns
to gain some traction. It will not take long for sales to start coming in if
you have ensured that your listings are optimized.
Read More:
How to Interpret the Impressions of Amazon Advertising
No comments