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The Complete Guide to Amazon Posts for Increased Profits and Visibility

Amazon is improving the platform's visibility for brands. With the advent of A+ content, marketers could now use sophisticated visual ...

Amazon Posts

Amazon is improving the platform's visibility for brands. With the advent of A+ content, marketers could now use sophisticated visual media creatives to highlight their products and beliefs. With Amazon Posts, the ecommerce behemoth is now taking things a step further.


This holiday season, Amazon's most recent effort to improve brand message is probably going to be quite important. What is Amazon's most recent advertising venture, and how can you maximize your sales on the site with Amazon Posts?

 Table of Content

Amazon Posts: What Are They?

What is a post on Amazon?

Signing up for Amazon Posts

Amazon Posts brings social media and online purchasing together.

How to Utilize Posts on Amazon 


 Amazon Posts: What Are They?

The retail behemoth's most recent attempt to combine social media with online shopping is called Amazon Posts. The service seeks to provide companies with a fresh way to promote their goods and brand narrative. For instance, brands might use pictures with a brief description.


What is a post on Amazon?

According to Amazon, the service is as follows:

"Amazon has launched a new image-based browsing experience called Posts. To find products and see what's new from brands, shoppers can browse product categories or brand-specific feeds. Each post in a feed can be purchased because they are linked to detail pages.


Put succinctly, it's similar to Instagram. For your products, you can write material and post it on the platform. Your brand's feed will display all of your posts. Customers may see your Amazon Posts on product detail pages, in category-based feeds, and in "related product" feeds in addition to on your feed. Your posts and stories may or may not appear depending on Amazon's algorithm (apart from the brand feed where it is published.)


Product postings from Amazon sellers

Like any other social networking platform, Amazon Posts allows marketers to freely share motivating anecdotes, enlighten customers about their goods, and much more. For online businesses, Amazon's new social media and e-commerce hybrid has a lot of promise.


You need more than simply Amazon Posts to compete on Amazon. But when combined with pay-per-click (PPC) advertising, it's a great way to boost visibility and revenue.


Signing up for Amazon Posts

Being an American vendor or merchant with a brand registered in the Amazon Brand Registry is a requirement for signing up for Amazon Posts. It is imperative that your brand has an Amazon store page.


Simply complete these steps to begin posting if you match the requirements:


1.   Visit

2.   Access your account by entering your Amazon advertising credentials, or generate one.

3.   Establish your brand name and create a profile.

4.   Upload the logo for your company.


You can begin publishing articles as soon as you create your Amazon Posts account. To get started, simply submit the appropriate picture, write a caption, and tag similar items. The categories will be automatically tagged by Amazon and shown in the appropriate places.


At the moment, only the mobile site and the Amazon mobile shopping app offer access to Amazon Posts.


Please take note that as Amazon Posts is still in development, some features and costs may change in the future. 


Amazon Posts brings social media and online purchasing together.

Every brand should include Amazon Posts in their marketing and advertising strategy because the service is free. Customers will see Amazon Posts at various stages of the buying process because of the way they are designed.


Let's examine the four areas that contain stuff from Amazon Posts.


Posts on Amazon's social media platforms


Amazon Posts are currently available in four places:


·       Page with product details

·       Relevant product feed

·       Category feed

·       Brand feed


They show up as a carousel that buyers may swipe through on product detail pages. Customers are led to a feed containing relevant posts whenever they tap on a post. Customers are taken to the product listing when they tap "Show product." Customers can access the category-related feed by tapping on the tags attached to each Amazon post, which are likewise tagged with the appropriate categories.


Since Amazon Posts can also show up in carousels on similar, rival product pages, this might develop into a very effective advertising strategy. There's always a potential that you could steal clients from your rivals if you produce interesting content!


Keep in mind that, in contrast to conventional social networking, Amazon users are there to make purchases. Compared to social media, Amazon Posts ensures better clicks and conversions, even though it might not receive as many impressions.

Regretfully, your Amazon Posts cannot be targeted similarly to an Amazon ad. For now, Amazon's algorithm determines where your posts appear.   


How to Utilize Posts on Amazon 

Although there aren't any best practices for Amazon Posts yet, it's probably safe to handle it similarly to your Instagram handle. The fundamentals stay the same: provide interesting information that grabs readers' attention.


For this reason, we advise utilizing lifestyle images to entice users to browse through your brand's feed. Furthermore, you are able to post as much as you like. Posting frequently is therefore a good idea, just like on social media. Consistent consumer brand engagement will result from this.  


Note: Posts can be scheduled to go live at a later time. This enables you to plan out your material ahead of time and guarantee that your feed is updated frequently.


Starting with Amazon Posts is rather simple if your firm already has an Instagram handle. The content structure on both sites is fairly similar, making content repurposing simple.


1.   The brand name and logo are in the upper-left. A 1x1 image with a minimum dimension of 640x640 pixels is required for the brand logo. The only allowed file types are png and jpg. Customers can use the "Follow" option to see the most recent material from your brand to the right of the name and logo.

2.   The custom image is in the center. It tells the brand's narrative or showcases the goods. The display options for the custom picture are 1×1, 16×9, or 4×3. The resolution needs to be 640 x 640 pixels or above, just like the brand logo. Supported file types are png and jpg.


3.   The 'Show products' option is located at the bottom-right of the customized image.

4.   The caption text appears beneath the custom image. This is the appropriate place to convey a call to action. The caption must to be in the respective markets' major language at all times. Information should always be accurately and clearly conveyed.


5.   The categories that the product is tagged under are located at the very bottom. Customers can access a vertical feed of posts relating to a particular topic by tapping on the category tag.

One key distinction between social networking and image-based content on Amazon Posts will be apparent to you. Users are unable to interact with content on Amazon Posts, unlike on social networking. Users have the option to follow the brand, view the product page, or switch to a different feed. This is another move in the direction of Amazon's main objective, which is to offer a seamless buying experience.

For this reason, you ought to think of Amazon Posts as a kind of advertising. Key performance indicator data for Amazon posts is also provided, just as for any other Amazon advertising campaign.


This comprises each post's impressions, clicks, and click-through rates (CTR). The information is available via the Amazon Posts interface. You may utilize this information to enhance conversions and reach more customers by optimizing your Amazon postings or altering your approach.



It appears that Amazon's attempt to integrate social media with online shopping is really fruitful. Amazon Posts is set to become a crucial component of online buying, therefore brands should surely capitalize on this. 


There is no reason why you shouldn't use the service since it offers free publicity and advertising for your company and items. Brands stand to gain nothing as long as it remains free, even though it might not last forever.

Read More:

A Review of Amazon Selling and the Amazon Affiliate Program

 How to Increase the Conversion Rate of Your Online Stores

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