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How to Receive Approval to Sell Amazon-Restricted Categories

Although Amazon offers almost any product you can imagine, you shouldn't just sell any old thing there. The massive online retailer ma...

Amazon-Restricted Categories

Although Amazon offers almost any product you can imagine, you shouldn't just sell any old thing there. The massive online retailer makes a concerted effort to shield its customers from dangerous or counterfeit goods. Amazon offers several categories that are limited to the majority of merchants in order to accomplish its objectives. "Restricted Categories" or "Ungated Categories" are the terms used to describe them. 


What are these categories, and how can one obtain authorization to provide goods under them? We'll help you obtain a piece of the restricted pie with our comprehensive guide.


Table of Content

Amazon's Restricted Categories

Amazon's Restricted Products

Amazon Brand Restrictions

Is Selling Limited Categories on Amazon Worth It?

Approval of Restricted Categories: Initial Steps

How To Get Amazon Seller Approval

Ways to Obtain Approval for a Restricted Category



Amazon's Restricted Categories

To safeguard customers, Amazon has labeled a few categories as "restricted." Before they can list any products in these categories for sale, Amazon merchants must obtain authorization. Amazon offers a distinct list of banned categories and products depending on the marketplace and national legislation. Although we will be concentrating on Amazon US in this article, most clearance processes are universal. 


The United States has the following list of restricted categories:


Holiday Selling Requirements in Toys & Games

Amazon Watch Warranty FAQs

Made in Italy

Video, DVD, & Blu-ray

Collectible Coins

Streaming Media Players

Personal Safety and Household products

Grocery & Gourmet Foods

Music Category

Lighting Category

Beauty Topical

Sports & Nutrition


Gardening & Watering


OTC Medication

Haircare & Beauty Appliances

Baby Topicals


Pet supplies

Medical supplies & Equipment

Pet Care

Pet Food

Candles & Aroma Therapy

Power Tools

Home Environment Electronics

Wireless Accessories

Baby Feeding

Feminine Hygiene

Baby Activity Gear

Baby Strollers and Carriers

Audio Visual

Personal Safety & Household


Amazon's Restricted Products

Aside from the categories, some restricted products also need permission to be sold. On the platform, some of these products can also be prohibited. Amazon also controls brand usage, so be sure you have permission to sell a product from a well-known brand if you intend to do so.


The US list of restricted products is as follows:



Animals & Animal-Related Products

Art – Fine Art

Art – Home Decor

Automotive and Powersports

Composite Wood Products

Cosmetics & Skin/Hair Care

COVID-19 Supplies

Currency, Coins, Cash Equivalents, and Gift Cards

Dietary Supplements

Drugs & drug paraphernalia


Explosives, Weapons, and Related Items

Export Controls

Food & Beverage

Gambling & Lottery

Hazardous and Dangerous Items

Human Parts & Burial Artifacts

Jewelry & Precious Gems

Laser products


Lock Picking & Theft Devices

Medical devices and accessories

Offensive and Controversial Materials

Pesticides and Pesticide Devices

Plant and Seed Products

Postage Meters & Stamps

Recalled Products

Recycling electronics

Subscriptions and Periodicals

Surveillance Equipment

Tobacco & Tobacco-Related Products

Warranties, Service Plans, Contracts, and Guarantees

Other Restricted Products

Refrigerants: Ozone-Depleting Substances and Substitutes

Upholstered Furniture, Bedding, & Other Quilted Products

CPAP Cleaning and Disinfecting Devices


The list of banned products is updated on a regular basis, much as the list of restricted categories. Any updates are available at Seller Central. 


Amazon Brand Restrictions

Brand restrictions refer to the brands that Amazon merchants are not allowed to sell, like Gucci, Adidas, and Nike.


Limitations on Product Conditions

Amazon has limitations on specific product circumstances across multiple categories. The following categories are off limits to sales of secondhand goods:


Baby Products

Beauty, Clothing, Accessories & Luggage

Grocery & Gourmet Food

Health & Personal Care

Jewelry Shoes, Handbags & Sunglasses



Is Selling Limited Categories on Amazon Worth It?

Every month, 200 million distinct customers choose Amazon over other retailers when they make purchases.


Without a question, Amazon is the biggest online retailer with a sizable consumer base. Rather than battling alone, you may make use of Amazon's advantages and reputation to sell.


However, why are there limited categories? Its enormous merits were overlooked by the sellers. There is less competition because there are fewer vendors, which raises the likelihood that someone will view and click on your item.


But because it takes time to figure out what has been restricted, Amazon sellers like you are reluctant to sell those limited categories.


It's also really annoying to submit the necessary paperwork and wait for clearance.


Yes, that is the situation. You might be selling those restricted categories correctly, though, if these difficulties become manageable.


Approval of Restricted Categories: Initial Steps

Products under restricted categories and regulations frequently face less competition because of Amazon's tight adherence to safety rules and laws. If you're fortunate enough to be a member of this elite group, this frequently translates into increased sales and profits. The procedures and regulations pertaining to each restricted category vary before you are granted permission to sell. There isn't a single answer that works for everyone, but there are some requirements you must fulfill in order to even be given a chance at approval:


1. Become an expert seller.

In addition to higher selling fees, professional sellers must pay a $39.99 monthly subscription charge. It also has several benefits to aid you in the process of becoming a vendor. This helpful advice might help you decide if it's worth it to become a professional.


2. Possess effective performance indicators

Having strong performance metrics is essential to becoming successful on Amazon. Your defect rate, pre-fulfillment cancel rate, and late shipment rate must all be less than 1%, 2.5%, and 4%, respectively, to be eligible to sell restricted products.


3. Present evidence of the genuineness of the product.

The interests of its customers are the first priority for Amazon. You won't get very far with your application unless the product you intend to offer is genuine and safe. To validate the authenticity of the product, you must demonstrate that your source is the authorized dealer or the manufacturer.


4. Continue to keep your inventory's appropriate invoices.

Bills ought to be dated no later than ninety-days prior to the date of your application. Make sure the company information on your invoices matches the company information in your Seller Central account, and make sure your invoices are authentic. The invoice has to include the company's name, address, phone number, and website. Make sure there are no inconsistencies by verifying the information twice. It's also important to understand any phrases related to invoice payment that you may encounter during the invoicing process.


5. Continually update your business website

A business website is more than just a means of gaining acceptance. In order to establish a long-lasting brand and communicate directly with consumers, a website is frequently required. Additionally, a well-designed business website tells Amazon that you are a reliable seller.


How To Get Amazon Seller Approval

Once you have all the necessary paperwork ready, it's simple to request access. To start selling a product in a restricted category, just follow these steps:


·       Open your Amazon Seller Central account and log in.


Select Add a Product from the Inventory menu.


·       Look up the thing you wish to sell.

·       Next to the item in the search results, click the Listing limits apply link.

·       To start the application procedure, select the button labeled Request Approval.


Application procedures vary from product to product and from category to category. There's also a chance that your application will be turned down. To find out the status of your application, you can check the categories in which you are permitted to sell products by following these procedures.


·       Log in to Seller Central Account

·       Select Add Inventory

·       Select Add Product

·       Click the link Selling Application Status.


Services for Amazon Category Approval

You can think about hiring a "ungating service" if you're experiencing problems completing the application procedure. Remember that ungating services are not authorized suppliers of Amazon services. Although they can assist you with the application process, they are unable to ensure that it will be accepted.


You can simply finish the application process on your own, but it can be worth your while to use an ungating service if you're having trouble with it. Third-party ungating services have received conflicting ratings, therefore if at all possible, it is advised that you complete the application yourself.


Ways to Obtain Approval for a Restricted Category

There are always things you can do to improve your chances of getting authorized, even when the application procedure is clear-cut and easy. 


1. Develop a solid reputation as a seller.

Approval to sell products from prohibited categories is contingent upon your track record and reputation. Applications from new merchants are typically rejected by Amazon. It's a good idea to start with ungated categories and work your way up on Amazon as building credibility takes time.


2. Use only brand-name products.

Your chances of success will be significantly higher if you use products from reputable brands. Products and categories are limited to safeguard consumer interests and reduce the sale of faulty or fake items. Therefore, when attempting to ungate a category, your custom label might not always pass muster. Including brand items in your application will increase your chances of getting approved by Amazon, even if you don't intend to sell them.

3.Verify the amounts.

Make sure you fulfill each invoice's minimum quantity criteria. Verify that you meet the requirements for your application by checking them again.

4. Purchase locally or straight from the manufacturer

Make sure your product is sourced locally when you seek for clearance for a restricted category or product. Invoices from foreign producers are rarely accepted by Amazon for an ungating application. Purchase directly from the manufacturer if at all possible to ensure the product's authenticity and safety.


Do some research on your product

Sellers frequently hear this, but research is much more crucial when it comes to products in restricted categories. Make sure you have permission to sell the merchandise before posting a listing. The online retailer Amazon may take the following actions if it is discovered that you have broken its rules and regulations:


·       Listing cancellation

·       Restrictions on listing rights

·       Revocation of listing rights

·       Your listing privileges are being removed

·       Termination of your contract and any other agreements you may have with Amazon.


It is challenging for a seller to be reinstated when Amazon takes disciplinary action against them.


Take extra precautions while shipping goods to Amazon's fulfillment centers if you're a seller who participates in Fulfillment by Amazon (FBA). Shipped hazardous products to Amazon facilities may be disposed of without compensation. As a result, it is your responsibility as an Amazon FBA seller to make sure that you abide by the product limits unique to FBA.


Remember that you are not obligated to sell every product in a category just because you have received approval to sell in it. Certain products and subcategories can still be prohibited and require additional authorization before being sold.



Although it can be difficult to obtain authorization to sell goods in restricted categories, the effort is frequently worthwhile. You differentiate yourself from other sellers as soon as you get beyond the first obstacle to entry. Additionally, restricted categories have less competition since they are less saturated. By doing this, you'll be able to take up more market share and make more money. It also provides you with the chance to establish a strong brand and reputation in these areas. This is a fantastic chance to expand your business if you're prepared to put in the extra effort.

Read More:

An Overview of How to Become an Authorized Amazon Seller

All the Information You Require to Understand Amazon Copyright Infringement in 2023

Unleashing Potential Profits: A Guide to Creating and Selling Online Templates and Resources


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