Introduction Product identification is a crucial aspect of selling products online, particularly on pla...
Introduction
Product identification is a crucial aspect of selling products online, particularly on platforms like Amazon. As a seller, it is essential to understand the different types of product IDs and how they are used. In this blog post, we will discuss the most common product IDs used on Amazon, including ASIN (Amazon Standard Identification Number), GTIN (Global Trade Item Number), EAN (European Article Number), and UPC (Universal Product Code). We will also explore topics such as ASIN to EAN conversion, GTIN exemption on Amazon, and what GTIN stands for. Whether you are a seasoned seller or new to the world of e-commerce, this post will provide valuable information on how to effectively identify and manage your products on Amazon.
Quick Guide
- Introduction to different types of product IDs used on Amazon: ASIN, GTIN, EAN, and UPC
- Explanation of what an ASIN is and how it is used on Amazon
- Discussion on GTIN and its different forms (UPC and EAN)
- Explanation of how to convert an ASIN to an EAN
- Information on Amazon's GTIN exemption policy and how it applies to certain products
- Explanation of what GTIN stands for and its significance in the world of e-commerce
- Conclusion
Product ID:
Product ID is a unique identifier that is used to match a product to the correct listing on a platform like Amazon. The most common type of product ID is the ASIN, or Amazon Standard Identification Number. An ASIN is a 10-character alphanumeric code that is unique to Amazon and cannot be used for a product on another marketplace.
When you list a product on Amazon, you will be asked to provide a product ID. This information is crucial for ensuring that customers can easily find and purchase your products on the platform. Providing accurate and complete product information, including the correct product ID, is important for ensuring that your products are listed correctly and can be easily located by customers.
ASINs are used to identify and track products on Amazon, and they are automatically generated by the platform when you create a new listing. They are used to link together different variations of a product, such as different sizes or colors. This makes it easier for customers to find what they are looking for and for sellers to manage their inventory.
ASIN (Amazon Standard Identification Number):
ASIN (Amazon Standard Identification Number) is a unique identifier assigned by Amazon.com to products listed on their website. It is a 10-character alphanumeric code that is used to identify a specific product, similar to a UPC or ISBN code. ASINs are used by Amazon to track and manage products within their inventory and help customers find specific products on the website.
ASINs are specific to Amazon and are used to identify products that are sold on the website. When a product is listed on Amazon, the seller is assigned an ASIN, which is used to identify the product on the website. This allows Amazon to keep track of the product's information, such as its title, price, availability, and customer reviews.
ASINs are also used by customers to search for specific products on Amazon. When a customer searches for a product on Amazon, the search results will include a list of products with their corresponding ASINs. This allows customers to easily find and purchase the product they are looking for.
ASINs are only used on Amazon and are not recognized by other retailers or websites. However, Amazon uses the UPC or EAN code of a product as a reference when creating an ASIN.
GTIN stands for:
GTIN stands for Global Trade Item Number. It is a unique identifier used for products sold worldwide, with the purpose of identifying, tracking, and managing products throughout the supply chain. GTIN is a 14-digit number that is typically barcoded on products and it is used to ensure that the correct product is being shipped to the correct location. GTIN includes UPC (Universal Product Code) used primarily in North America and EAN (European Article Number) used primarily in Europe. It is also used to help prevent fraud and errors in the supply chain by ensuring that the correct product is being shipped to the correct location. GTIN codes are not mandatory for all products on Amazon but it is highly recommended for products that are widely distributed and sold in many retailers and also for products that are sold online as it allows online retailers to automatically match the product to the correct listing, making it easier for customers to find and purchase the product.
GTIN (Global Trade Item Number):
GTIN, or Global Trade Item Number, is a unique identifier used for products sold worldwide. It is used to identify, track, and manage products throughout the supply chain, from manufacturing to point of sale. GTIN includes UPC (Universal Product Code) and EAN (European Article Number). UPC is used primarily in North America, while EAN is used primarily in Europe.
GTIN is a 14-digit number that is typically barcoded on products. When scanned at the point of sale, the barcode allows retailers and manufacturers to quickly and easily identify the product and track inventory. GTINs are also used to help prevent fraud and errors in the supply chain, by ensuring that the correct product is being shipped to the correct location.
GTIN is not mandatory for all products on Amazon, but some products are required to have it, and it is highly recommended for products that are widely distributed and sold in many retailers. GTIN is also important for products that are sold online, as it allows online retailers to automatically match the product to the correct listing, making it easier for customers to find and purchase the product.
In addition to its practical uses, GTIN also plays a role in product search and discovery on Amazon. Amazon uses GTINs to match products to their corresponding listings, and products with GTINs are more likely to show up in search results.
EAN (European Article Number):
EAN, or European Article Number, is a unique identifier used for products sold primarily in Europe. It is a type of GTIN (Global Trade Item Number) and it is a 13-digit number that is typically barcoded on products. EAN is used to identify, track and manage products throughout the supply chain, from manufacturing to point of sale. When scanned at the point of sale, the barcode allows retailers and manufacturers to quickly and easily identify the product and track inventory.
EAN is not mandatory for all products on Amazon, but it is highly recommended for products that are widely distributed and sold in many retailers. It is also important for products that are sold online, as it allows online retailers to automatically match the product to the correct listing, making it easier for customers to find and purchase the product.
In addition to its practical uses, EAN also plays a role in product search and discovery on Amazon. Amazon uses EANs to match products to their corresponding listings, and products with EANs are more likely to show up in search results.
EAN is also used by some retailers for inventory management and for tracking sales. EAN is unique to each product, and it can be used to track the product throughout the supply chain, from manufacturing to point of sale. This allows manufacturers and retailers to better manage their inventory and ensure that the right products are being shipped to the right locations.
ASIN & EAN:
ASIN (Amazon Standard Identification Number) and EAN (European Article Number) are both unique product identifiers used by Amazon and other retailers. ASIN is used by Amazon to identify products listed on their website, while EAN is a more widely used identifier used by retailers across Europe.
When a product is listed on Amazon, the seller is required to provide an ASIN for the product. This ASIN is then used by Amazon to identify the product and match it to its corresponding listing. However, if the product already has an EAN, the seller can also provide this number along with the ASIN.
Providing both an ASIN and an EAN for a product can have several benefits. For one, it makes it easier for customers to find and purchase the product, as it can be matched to multiple listings on Amazon. Additionally, providing an EAN can also increase the visibility of the product in search results, as Amazon uses EANs to match products to their corresponding listings.
Another benefit of providing an EAN along with an ASIN is that it makes it easier for manufacturers and retailers to manage their inventory and track sales. EANs are unique to each product, and they can be used to track the product throughout the supply chain, from manufacturing to point of sale. This allows manufacturers and retailers to better manage their inventory and ensure that the right products are being shipped to the right locations.
UPC:
UPC, or Universal Product Code, is a barcode symbiology that is used to identify products in retail stores. The barcode is a series of vertical lines that can be scanned by a barcode reader or scanner, which then converts the lines into a digital product number that can be used to identify the product. The UPC code consists of 12 numerical digits, with the first six digits identifying the manufacturer and the last six digits identifying the specific product.
UPC codes were first introduced in the United States in 1973 and have since become the standard method of identifying products in retail stores. They are used by retailers, manufacturers, and distributors to track inventory, manage pricing, and create sales reports. UPC codes are also used for automated checkout systems, where customers can scan their own products and pay for them without having to wait in line. This has made the checkout process more efficient and convenient for customers.
UPC codes have also been used to create a number of other applications such as mobile barcode scanning apps, which allow customers to scan a product's barcode and find reviews, price comparisons, and other information about the product. This can be very useful for customers looking for the best deals and for manufacturers looking to promote their products. UPC codes also help manufacturers to track and trace the product throughout the supply chain, which can be useful for detecting counterfeit products and ensuring product safety.
Amazon GTIN Exemption:
Amazon GTIN Exemption is a policy that allows certain products to be sold on Amazon without a GTIN (Global Trade Item Number). These products are typically custom-made, unique, or one-of-a-kind items that do not have a pre-existing GTIN.
To qualify for the Amazon GTIN Exemption, a product must meet certain criteria. For example, the product must be handmade, unique, or one-of-a-kind. Additionally, the product must not have a pre-existing GTIN, and the product must not be a multi-pack or bundled product.
Sellers who wish to list a product under the Amazon GTIN Exemption must apply for the exemption and provide documentation to prove that the product meets the criteria. Once the exemption is granted, the seller can list the product on Amazon without a GTIN.
However, it is important to note that while the Amazon GTIN Exemption allows certain products to be sold without a GTIN, it is still highly recommended for sellers to provide a GTIN if one exists. This is because products with GTINs are more likely to show up in search results and it makes it easier for customers to find and purchase the product.
Final words :
In conclusion, this post provides an overview of the various product identification systems used on Amazon and the supply chain. It highlights the importance of GTINs and how they are used to improve product search and discovery on Amazon, and for inventory management and tracking sales. It also explains the process of matching ASIN to EAN and Amazon GTIN Exemption policy. Understanding these systems and their purpose can help sellers, manufacturers, and retailers ensure that their products are properly identified and tracked throughout the supply chain. It is important to note that while not mandatory for all products on Amazon, the use of GTINs can provide many benefits, making it highly recommended for products that are widely distributed and sold in many retailers.
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